2026中国·上海国际酒店布草及制服展（2026第34届上海Hotel Shop Plus酒店布草及制服展览会）

精选展商：千金宏帆、颂琪、红金顶、羽洁、洁瑞雅、尚麟、优棉、北岸、康乃馨、威逊、惠泽永利、斯得福、桂之冠、欣洁、艾琦、自然风、霞珍……

精选展商：唐年、圣福来、健峰、莱芬、德而酷、易健氏、姿汇、格来德、泊为、汇朗、肯天、美爵、金匠、香鉴、方寸、恒迅、惠馨、甄谱……

精选展商：娇慕、明辉、宾利、新荷、杰飞澳、欧舒丹、欧亚立、芙尼蒂、欧佩、ADA、三诺、两面针、中成、优洁、凯来、利尔康、博蒂家、品盈……

精选展商：家馨居、茉奈儿、东泰、森蒂菲、乐美客、乐辰、伊采兰、嘉华、宝诺、康仁、汇通、海晟、百茗、零声、致一、格律斯……

为期两天的活动分为“饭店工装情景展评大赛”和“酒店职业服展示”。作为每年的经典项目，本次活动也是内容满满，不仅通过比赛传承上海饭店业服务特色和技能水平，激发员工工作热情和创新意识，增进行业交流，也前瞻了酒店制服的面料，款式，配色等发展趋势，令人耳目一新，通过职业模特的演绎吸引了众多业内人士的围观，现场人声鼎沸。

图源丨2025年上海酒店工程设计及用品博览会活动现场

1

《饭店工装情景展评》

4月1日，沪上八家酒店：锦江饭店、世界会客厅、西郊宾馆、浦东星河湾、酒店、皇廷酒店管理集团、上海国际会议中心、绿地酒店旅游集团的百余位员工在上海新国际博览中心W3馆T台区进行了精彩的工装情景展评，员工们个个精神饱满，热情高涨，帅哥靓女们端庄大气，尽情展现酒店人的风采和魅力，热爆T台，赢得满堂喝彩和掌声。

上海豫园万丽业主总经理傅蓉、上海威斯汀大饭店的酒店经理王凌女士担任活动评委。评分规则涉及服装款式、面料、表演、音频布景等多个方面，对组织单位也是一次全面才能的比拼。

01 上海国际会议中心

02 酒店

03 世界会客厅

04 上海浦东星河湾酒店

05 上海皇廷酒店管理集团

06 上海西郊宾馆

07 绿地酒店旅游集团

08 锦江饭店

The 2026 China Shanghai Hotel Shop Plus Room Linen Exhibition, hosted by Shanghai Bohua International Exhibition Co., Ltd., will be held in Shanghai this year. As one of the longest and largest hotel supplies exhibitions in China, this exhibition once again focuses on hotel room linens and related industries, gathering many industry leaders and innovative brands to continue leading new trends in industry development.

Shanghai Bohua International Exhibition Co., Ltd. is dedicated to exhibition display services, exhibition investment promotion, and exhibition planning. With its rich experience and extensive resources, it promotes exhibitions as an important bridge connecting the hotel industry and supply chain. Exhibitions are not only platforms for product trading, but also important carriers for promoting industry standard improvement, technological innovation, and the implementation of green environmental protection concepts.

1、 Overview of the exhibition and advantages of the venue

The venue for this exhibition is Shanghai, an international metropolis with its developed economy, perfect transportation system, and globalized business environment, making it an ideal city for hosting exhibitions. Shanghai is not only the largest financial and commercial center in China, but also has a complete hotel industry chain, from high-end five-star hotels to small and medium-sized chain hotels, with extremely strong market demand. The exhibition takes advantage of Shanghai's geographical advantages to attract domestic and foreign buyers and manufacturers, promoting efficient resource integration.

2、 The current situation and challenges of the guest room linen industry

In recent years, with the upgrading of the service industry and the increasing awareness of consumer experience, hotels have continuously raised their re for guest room linens. Not only and durability, but also emphasis on design aesthetics and green environmental protection. The linen products include bed sheets, duvet covers, pillowcases, bath towels, towels, etc., each of which affects hotel owners' high attention to hygiene, safety, and comfort.

The current challenges faced by the industry mainly come from:

Environmental pressure: Low carbon environmental protection has become a trend, and the demand for natural materials and recyclable fabrics has increased.

Cost control: Fluctuations in raw material prices prompt companies to find a balance between and cost.

Customization demand: Personalized customization services have gradually become the key to improving customer stickiness.

This exhibition is expected to focus on showcasing new fibers that meet environmental standards, advanced weaving technologies, and intelligent washing and care solutions.

3、 Exhibition highlights and technological innovation

The Shanghai Hotel Shop Plus in 2026 will focus on two major themes: "intelligence" and "green environmental protection", representing the current technological direction and market demand of the guest room linen industry. By introducing IoT technology, the exhibition will showcase a system for digitizing linen management, such as intelligent tag tracking and washing cycle monitoring, to help hotels improve management efficiency and operational transparency.

In addition, multiple exhibiting companies will showcase new fabrics with antibacterial, anti fouling, anti wrinkle and other functions to meet the safety and hygiene needs of hotels in the context of normalized epidemic prevention and control. These technologies not only enhance the user experience but also reduce maintenance costs, making them highly valuable for industry promotion.

4、 The impact and value of exhibitions on the hotel industry

The exhibition provides an efficient communication platform for the hotel supply chain, helping hotel managers to have a more intuitive understanding of product performance and service advantages. With the intensification of competition in the hotel industry, how to enhance customer experience through high- guest room linens has become the key. This exhibition not only promotes the upgrade of linen products, but also promotes the innovation of hotel service concepts.

From an industry perspective, the exhibition has promoted collaborative cooperation between the upstream and downstream of the supply chain, stimulated the integration and structural optimization of the linen industry's industrial chain. Shaped an industry ecosystem that integrates display and transaction, and promotes multi-level communication and interaction.

5、 Professional advantages of Shanghai Bohua International Exhibition Co., Ltd

As the organizer of this exhibition, Shanghai Bohua International Exhibition Co., Ltd. has over 20 years of experience in exhibition organization, focusing on exhibition display, exhibition investment promotion, and exhibition planning services. The company has successfully held various exhibitions related to the hotel and catering industries multiple times, accumulating rich industry resources and market insights.

Bohua International, with its specialized operational processes and precise investment strategies, ensures that the exhibition efficiently serves exhibitors and visitors, building a communication and trading platform for participating enterprises. Bohua International is committed to innovating exhibition modes, continuously introducing digital and intelligent elements, and improving the overall professionalism and international influence of the exhibition.

6、 Suggestions and cooperation opportunities for participating in exhibitions

For hotel owners, procurement managers, and linen manufacturers, participating in the 2026 China Shanghai Hotel Room Linen Exhibition is an important way to understand market trends and find high- suppliers. It is recommended that companies plan their negotiation schedule in advance and utilize professional forums and exchange activities during the exhibition to explore industry pain points and development strategies in depth.

The exhibition also provides many opportunities for cooperation between investors and supply chain service providers. Through the exhibition platform, enterprises can seek strategic partners, expand market channels, and also leverage Bohua International's exhibition planning services to maximize the display of their brand and product advantages.

Conclusion

The 34th Shanghai Hotel Shop Plus Room Linen Exhibition in 2026 is not only an exhibition, but also a microcosm of innovation and development in the hotel linen industry. Relying on the urban advantages of Shanghai and the professional services of Shanghai Bohua International Exhibition Co., Ltd., the exhibition will continue to promote industry technological upgrading and green transformation, help hotel enterprises optimize operations, and improve customer satisfaction.

The future of the industry belongs to an era where attention to detail and technological innovation are equally important. Purchasing high- linen products and mastering emerging technological solutions are becoming the key to hotel competition. We sincerely invite industry colleagues to participate in this exhibition, seize the opportunity, and jointly promote the Zhongdian linen industry to a higher level.

2026中国·上海酒店客房布草展（2026第34届上海Hotel Shop Plus客房布草展览会）由上海博华国际展览有限公司主办的“2026中国·上海酒店客房布草展”，即2026年第34届上海Hotel Shop Plus客房布草展览会，将于今年在上海举办。作为国内历史Zui长、规模Zui大的酒店用品展之一，此次展会聚焦酒店客房布草及相关行业，汇聚众多业内翘楚与创新品牌，持续引领行业发展新趋势。

上海博华国际展览有限公司专业致力于展览展示服务、展会招商和展览策划，凭借其丰富经验与广泛资源，推动展会成为连接酒店业与供应链的重要桥梁。展会不仅是产品交易的平台，也成为推动行业标准提升、技术创新和绿色环保理念落地的重要载体。

展会概况及举办地优势

此次展会选址上海，这座国际大都市以其发达的经济、完善的交通体系和全球化商务环境，成为理想的展会举办城市。上海不仅是中国Zui大的金融中心和商业中心，还拥有完善的酒店产业链，从高端五星级酒店到中小型连锁酒店，其市场需求极为旺盛。展会利用上海的地理优势，吸引来自国内外的采购商和制造商，促进资源高效整合。

客房布草行业的现状与挑战

随着服务业升级和消费者体验意识增强，酒店对客房布草的要求不断提升。不仅仅是质量和耐用性，更注重设计美感和绿色环保。布草产品涵盖床单、被套、枕套、浴巾、毛巾等，每一项均牵动酒店业主对卫生、安全和舒适度的高度关注。

当前行业面临的挑战主要来自于：

• 环保压力：低碳环保成为趋势，天然材料和可回收布草需求增加。

• 成本控制：原材料价格波动，促使企业在品质和成本间寻找平衡。

• 定制化需求：个性化定制服务逐渐成为提升客户粘性的关键。

此次展会预计会集中展示符合环保标准的新型纤维、先进的织造技术及智能化洗护解决方案。

展会亮点与技术创新

2026年的上海Hotel Shop Plus将重点突出“智能化”和“绿色环保”两大主题，代表着客房布草产业当前的科技方向和市场需求。通过引入物联网技术，展会将展示实现布草管理数字化的系统，如智能标签追踪和洗涤周期监控，助力酒店提升管理效率和运营透明度。

多家参展企业将展出具有抗菌、防污、防皱等功能的新型面料，以满足酒店在疫情常态化防控背景下的安全卫生需求。这些技术不仅提升使用体验，也降低了维护成本，具有较高的行业推广价值。

展会对酒店行业的影响和价值

展会为酒店供应链提供了一个高效沟通的平台，帮助酒店管理者更直观了解产品性能与服务优势。随着酒店业竞争加剧，如何通过优质客房布草提升客户体验已成为关键。此次展会不仅推动布草产品的品质升级，还促进酒店服务理念的创新。

从行业角度看，展会推动了供应链上下游的协同合作，刺激了布草产业的产业链整合和结构优化。塑造了展示与交易融合、多层次交流互动的行业生态。

上海博华国际展览有限公司的专业优势

作为本次展会的主办方，上海博华国际展览有限公司拥有超过二十年的展览组织经验，专注于展览展示、展会招商及展览策划等服务。公司多次成功举办各类酒店业及餐饮业相关展会，积累了丰富的行业资源与市场洞察。

博华国际借助其专业化的运营流程和精准的招商策略，确保展会高效服务于参展商与观众，为参展企业构建的沟通和交易平台。，博华国际致力于创新展览模式，不断引入数字化和智能化元素，提高展会整体的专业度和国际影响力。

参加展会的建议及合作机会

对于酒店业主、采购负责人及布草制造商而言，参加2026中国·上海酒店客房布草展是了解市场趋势、寻找优质供应商的重要途径。建议企业提前规划洽谈日程，利用展会期间的专业论坛和交流活动，深入探讨行业痛点与发展策略。

展会也为投资者和供应链服务商提供了诸多合作契机。通过展会平台，企业可寻找战略合作伙伴，拓展市场渠道，也能借助博华国际的展览策划服务，将企业品牌与产品优势Zui大化展示。

2026年第34届上海Hotel Shop Plus客房布草展不仅是一场展览，更是中店布草行业创新与发展的缩影。依托上海的城市优势和上海博华国际展览有限公司的专业服务，展会将持续推动行业技术升级与绿色转型，帮助酒店企业优化运营，提高客户满意度。

行业未来属于细节与技术创新并重的时代，购置高质量布草产品、掌握新兴技术解决方案正成为酒店竞争的关键。诚邀业界同仁参与本次展会，把握机遇，共同推动中店布草行业迈向更高水平。

随着全球酒店业加速复苏与消费升级，酒店用品行业正迎来前所未有的转型契机。在环保法规日趋严格、旅客体验需求多元化的背景下，酒店用品已从单纯的功能性产品，升级为酒店塑造品牌差异化、提升客户满意度的关键要素。

作为资源整合的行业桥梁，HOTEL&SHOP PLUS上海国际酒店工程设计与用品博览会始终致力于汇聚全国优质酒店用品展商与创新解决方案。本届展会酒店用品板块规模扩大，覆盖W2至W5四大展馆，真正实现了一站式采购体验。

这里不仅是产品的陈列室，更是洞见未来的窗口。我们集结了酒店布草、客房用品、客房电器、客房家电、客房易耗品及香氛香薰等全品类企业与创新力量。从一块毛巾的织造工艺，到一盏灯光的智能调控，产业链上下游在此对接，共同演绎酒店空间的无限可能。

博蒂家—W5F17

La Bottega Collective为酒店、SPA、航空等多场景提供全方位解决方案：涵盖个性空间香氛、专属洗护用品、精工纺织品、配套杂件，更以360度全场景体验与营销全案，实现从产品供应到价值共创的深度服务。

在世界范围内依托18家分支机构的高效协同，为超20,000家高端客户提供服务。

La Bottega博蒂家承袭意大利40载奢华美学基因与酒店服务积淀，正式升级为La Bottega Collective博蒂家集团全球联合体 。

集结Vanity Group、Palatino等战略伙伴，以“设计-定制-生产-场景落地-营销服务”全链条能力，为全球高奢酒店提供更全面的高端解决方案，既以“Excellent is never an accident”为信念重塑行业服务生态，更用服务，兑现每一次奢华入住体验 。

两面针—W5E01

这款芳草银河舞会系列口腔护理产品，将海派老钱艺术风与环保理念深度融合。外包装采用FSC认证再生纸与创新无胶水设计，牙膏管为纯铝可回收材质。核心膏体运用三代二氧化硅技术呵护牙釉质，并融合独特薄荷香气与新一代凉感科技，带来持久冰爽体验。

两面针品牌积极推进“以竹代塑”，刷柄精选三年生楠竹，经传统碳化工艺处理，坚韧耐用。其竹塑牙刷更实现了可替换刷头设计，较传统牙刷减少80%以上塑料使用，践行可持续生活。

明辉—W5H01

明辉集团自1980年创立以来，始终专注于为全球酒店、航空、邮轮及旅游行业、美妆个护，家居零售等领域提供高品质的综合用品与服务解决方案。

2014年，打造10,000平方米的酒店综合配套服务中心。涵盖洗浴用品、客房电器及配件、高端床品与纺织品布草、厨房用具、户外家具、固定装置与设备(FF&E)、大堂及会议室设备、客房服务(Housekeeping)产品、清洁用品和餐具等。为酒店大堂、客房、餐厅、SPA等多元场景，提供全方位、定制化的整体物品解决方案服务。

明辉坚信，商业成功与社会责任、环境保护密不可分，集团专设环境与可持续发展委员会，每年定期出具ESG环境、社会及管治报告。明辉注重节约能源，积极使用低碳能源；扩大空气能源回收系统的使用。

威威—W2B21

威威制衣有限公司是一家专业从事制服设计、生产、销售及售后服务为一体的规模企业，拥有专业的设计团队及大批精干的技术力量和完整的服装工艺体系，并配有当今国际Zui新进口专用设备150多台（套)，员工90多人。

通过多年的实践和探索，积累了大量政府职能部门及宾馆酒店制服设计制作经验，能满足不同层次的需求。 公司经过近二十年的艰苦创业及公司所有员工的共同努力，以惊人的发展速度，在国家大型会议、酒店制服业。

北岸纺织—W2F12

南通北岸纺织科技有限公司源自拥有三十一年历史的南通市通州区新盛纺织用品厂，是一家专业从事酒店布草生产与配套的厂商。公司以8000万投资为基石，专注于为全球高星级酒店及连锁酒店集团提供高品质的全棉毛巾、浴袍、床上用品以及台布餐巾等餐饮纺织品。

凭借“品质第一、服务第一”的经营理念，其产品选用纯棉、竹纤维等环保材质，在保障使用舒适度的也践行了绿色生产。

的品质与服务使北岸纺织赢得了市场的广泛，已成为多家酒店的长期供应商，合作伙伴包括上海浦东丽思卡尔顿酒店、上海金茂君悦酒店、北京诺金酒店及三亚丽禾温德姆酒店等业界。

康乃馨—W2F01

江苏康乃馨纺织集团作为亚太区的综合型酒店布草生产商，经过30多年的发展，企业逐步健全了卫浴巾、客房床上用品和餐用纺织品三大主营产品线，完成了生产过程的垂直一体化，实现了对研发、织造、漂染、检测等环节的全程控制。

康乃馨与全球超过4000家高端酒店、100个酒店品牌开展了合作，产品远销60多个国家和地区，并成为洲际、万豪、希尔顿、凯悦、雅高、温德姆、金陵、首旅等国内外酒店集团推荐和认可的布草供应商。

·     中外酒店品牌创新力论坛

·     第六届酒店品牌文化节

·     中店创新赋能高峰论坛

·     中店采购高峰论坛

·     酒店制服秀

·     中店投资AC&投资采购CHPI指数峰会

·     酒店产业发展方向

·     酒店布草数字化洗涤

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·     2026IDF中外设计师高峰论坛

·     城市更新与酒店改造

·     酒店设计筹建

·     文旅方向-民宿集群

·      ID商业、酒店设计方向

·      APDC设计

·     人居环境

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*更多精彩活动与大咖，持续揭晓中……

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