2026中国·上海意大利面及披萨展（2026第二十九届FHC上海国际意大利面及披萨展览会）

The 2026 China·Shanghai Western Food and Raw Materials Exhibition, also known as the 29th FHC Shanghai International Western Food and Raw Materials Exhibition, will once again be held in Shanghai in 2026 as a highly influential professional exhibition in the industry. This exhibition is hosted by Shanghai UBM Sinoexpo International Exhibition Co., Ltd., whose main business includes exhibition services, exhibition investment services, and exhibition planning services. Leveraging its rich industry experience and resource integration capabilities, the company drives the continuous development of China's western food and raw materials market.

I. Exhibition Background and Industry Significance

With the deepening trend of diversification in Chinese food culture, the market for Western food and raw materials is rapidly expanding, and industry demand is continuously growing. Shanghai, as an important center for China's economy, trade, and culture, not only boasts a vast consumer market but also serves as a significant gateway for many entering the Chinese market. As a professional trade platform, FHC Shanghai International Western Food and Raw Materials Exhibition has built a bridge between overseas raw material suppliers and Chinese buyers, facilitating technical exchanges and market connections.

According to previous statistics from the organizers, the FHC Shanghai International Western Food and Raw Materials Exhibition attracted over 3,000 exhibitors, covering multiple sub-sectors such as meat, dairy products, seasonings, frozen foods, and catering e, with more than 30,000 visitors. This fully demonstrates the vitality of the industry and the market appeal of the exhibition, and also reflects the continuous deepening of the global western food supply chain in the Chinese market.

II. Highlights and Content Planning of the Exhibition

The 2026 exhibition will continue to leverage the advantage of efficient business matchmaking, focusing on product innovation and supply chain upgrading. In response to current industry trends, UBM Sinoexpo International Exhibition Co., Ltd. has planned a diversified exhibition area setup and themed activities, including but not limited to:

High- raw material section, featuring carefully selected imported meat, dairy products, and specialty seasonings.

The green and organic food exhibition area aligns with the trend of healthy eating among consumers.

The catering e and service supporting area promotes the integration of upstream and downstream industrial chains.

At industry forums and new product launches, experts and chefs are invited to share cutting-edge information and practical experience.

Through the above content, the exhibition not only meets trade needs but also provides exhibitors with trend insights and innovative inspiration, enhancing their market competitiveness.

III. Advantages of the organizer, Shanghai UBM Sinoexpo International Exhibition Co., Ltd

As the organizer of this exhibition, Shanghai UBM Sinoexpo International Exhibition Co., Ltd. boasts over 20 years of industry experience. The company specializes in exhibition services and exhibition investment attraction services, possessing strong capabilities in resource integration and brand promotion. Its planning team is able to design themed exhibitions and events that meet industry needs based on market dynamics, ensuring a match between exhibitors and visitors.

In addition, Bohua International focuses on providing comprehensive support to its partners, including market promotion, on-site management, and follow-up services, striving to create a professional, efficient, and sustainable exhibition ecosystem. These advantages have earned it high recognition in the industry and laid a solid foundation for the successful holding of this year's FHC exhibition.

IV. Market Trends and Exhibition Value

In recent years, with the improvement of Chinese people's living standards and the upgrading of consumption structure, Western cuisine has rapidly grown into one of the mainstream diets. The demand for imported raw materials continues to rise, and the complexity of the supply chain has also prompted enterprises to value exhibitions as an efficient communication channel more. The FHC exhibition conforms to this trend and has become an important platform for enterprises to expand channels, showcase their brands, and learn advanced experience.

Based on this, from a strategic perspective, the FHC exhibition in 2026 is not just a mere product trade show, but also a catalyst for innovation and cooperation within the industry ecosystem. It promotes deep collaboration among enterprises and assists brands in making the leap from localization to internationalization.

V. Multiple values of the exhibition for exhibitors and buyers

Exhibitors can directly reach a wide range of target customers, accelerating the speed of their products entering the market.

Buyers can access multiple supply channels in a short time, optimizing procurement costs and .

Realize resource integration within the industry and leverage exhibition platforms to enhance overall supply chain efficiency.

Through on-site technology and product demonstrations, we aim to promote product iteration and service innovation.

Therefore, whether it is foreign brands or local enterprises, participating in the FHC exhibition can achieve a win-win situation of brand exposure, market expansion, and cooperation development.

VI. My Viewpoint: Exhibitions are not just for showcasing, but also for connecting with the future

The 2026 China·Shanghai Western Food and Raw Materials Exhibition not only witnessed the vigorous development of the western food industry, but also served as a convergence of business format innovation and commercial wisdom. Nowadays, the significance of the exhibition has gone beyond its traditional trading function, and it has become an important platform for promoting digital transformation and supply chain innovation in the industry. Backed by the professional strength of UBM Sinoexpo International Exhibition Co., Ltd., FHC will place more emphasis on intelligent exhibitions, online and offline integration, and green sustainable development in the future, helping the industry achieve high- growth.

The influence and open environment of Shanghai, an international metropolis, provide unique advantages for the exhibition, attracting high- resources from around the world. For Western food and ingredient companies aiming to expand into the Chinese market, the 2026 FHC is an opportunity not to be missed.

VII. Conclusion

The 29th FHC Shanghai International Western Food and Ingredients Exhibition in 2026 will continue to be meticulously crafted by Shanghai UBM Sinoexpo International Exhibition Co., Ltd. As a professional exhibition in the industry, the exhibition will play an active role in promoting industry development, innovating business models, and facilitating international cooperation. For enterprises in the western food and ingredients sector, actively participating in this exhibition is not only a prime opportunity to showcase their products but also a crucial measure to grasp market dynamics and secure future market share.

It is recommended that enterprises and buyers with relevant needs contact Shanghai UBM Sinoexpo International Exhibition Co., Ltd. as soon as possible to learn about the latest exhibition news and investment attraction plans, seize the industry opportunities, and jointly create a broader business prospect.

2026中国·上海西餐食品及原料展，亦即2026第二十九届FHC上海国际西餐食品及原料展览会，作为行业内极具影响力的专业展会，将于2026年在上海举办。此次展会由上海博华国际展览有限公司主办，公司以展览展示服务、展会招商服务及展览策划服务为主营业务，凭借丰富的行业经验和资源整合能力，推动着中国西餐食品及原料市场的持续发展。

展会背景及行业意义

随着中国饮食文化多元化趋势的加深，西餐食品及原料市场迅速扩展，行业需求不断增长。上海作为中国经济、贸易和文化的重要中心，不仅拥有庞大的消费市场，更是众多进入中国市场的重要门户。FHC上海国际西餐食品及原料展作为专业的贸易平台，搭建起了海外原料供应商与中国采购商之间的桥梁，促进了技术交流和市场对接。

据此前主办方统计，FHC上海国际西餐食品及原料展吸引了超过3000家参展商，涵盖肉类、乳制品、调味料、速冻食品及餐饮设备等多个细分领域，参观人次达到三万以上。这充分展示了行业的活力和展会的市场号召力，也反映出全球西餐食材供应链在中国市场的不断深化。

展会亮点与内容规划

2026年的展会将延续高效商业对接的优势，聚焦产品创新和供应链升级。博华国际展览有限公司针对当前行业趋势，策划了多元化的展区设置与专题活动，包括但不限于：

• 高品质原料专区，精选进口肉类、乳制品及特色调味品。

• 绿色与有机食品展区，契合消费者健康饮食趋势。

• 餐饮设备与服务配套区，促进上下游产业链融合。

• 行业论坛与新品发布会，邀请专家、厨师分享前沿资讯与实战经验。

通过以上内容，展会不仅满足贸易需求，也为参展方提供趋势洞察和创新灵感，增强市场竞争力。

主办方上海博华国际展览有限公司的优势

作为本次展会的主办方，上海博华国际展览有限公司拥有超过20年的行业经验。公司专注于展览展示服务和展会招商服务，具备强大的资源整合和品牌推广能力。其策划团队能够根据市场动态，设计符合行业需求的主题展览与活动，确保参展商与观众的匹配。

博华国际注重为合作伙伴提供全方位的支持，包括市场推广、现场管理及后续服务，力求打造专业、高效、可持续的展会生态。这些优势使其在业内有很高的认可度，也为本届FHC展会的成功举办奠定了坚实基础。

市场趋势与展会价值

随着国人生活水平提升和消费结构升级，西餐快速成长为主流饮食之一。进口原料需求量持续走高，而供应链的复杂性也促使企业更看重展会这一高效沟通渠道。FHC展会顺应这种趋势，成为企业拓展渠道、展示品牌以及学习先进经验的重要平台。

基于这一点，从战略层面来看，2026年的FHC展不仅是单纯的产品展销会，更是行业生态系统内创新与合作的催化剂。它推动了企业间的深度合作，助力品牌实现从本土化到国际化的跨越。

展会对参展商和买家的多重价值

• 参展商可直接面对广泛的目标客户群，加快产品进入市场的速度。

• 买家能够在短时间内比较多渠道供应，优化采购成本和质量。

• 行业内部实现资源整合，借助展会平台提升整体供应链效率。

• 通过现场技术及产品展示，促进产品迭代和服务创新。

无论是外资品牌还是本土企业，参与FHC展会都可实现品牌曝光、市场开拓及合作拓展的多赢局面。

我的观点：展会不仅是展示，更是连接未来

2026中国·上海西餐食品及原料展不仅见证了西餐产业的蓬勃发展，更是一场业态创新与商业智慧的汇聚。如今，展会的意义已经超出传统交易功能，更是推动行业数字化转型和供应链创新的重要平台。以博华国际展览有限公司的专业力量为后盾，FHC在未来将更加注重智能化展览、线上线下融合以及绿色可持续发展，助力行业实现高质量增长。

上海这座国际化大都市的辐射力与开放环境为展会提供了独特优势，吸引全球优质资源汇聚于此。对于意图开拓中国市场的西餐食品及原料企业而言，2026届FHC是不可错过的机遇。

2026第二十九届FHC上海国际西餐食品及原料展，将继续由上海博华国际展览有限公司倾力打造。作为业内专业展览的，展会将在推动行业发展、创新商业模式及促进国际合作方面发挥积极作用。对于西餐食品及原料领域的企业来说，积极参与此展不仅是展示产品的良机，也是把握市场动态、赢取未来市场份额的重要举措。

建议有相关需求的企业及采购商尽早与上海博华国际展览有限公司联系，了解展会Zui新资讯及招商计划，抢占行业风口，携手开创更加广阔的商业前景。

昨日，第二十八届 FHC 上海环球食品展在上海新国际博览中心正式启幕，50+国家及地区展团、3000+全球展商齐聚，金苹果奖颁奖盛典用七大奖项点亮行业突出品牌，各种国际型烹饪赛事与咖啡文化节迅速点燃展馆氛围。

今日展会热度丝毫未减，清晨9时开馆后，展馆内依旧人头攒动——参展商们忙着更新展品、演示技术，专业买家手持采购清单穿梭于各展位。从肉类水产到烘焙轻餐，从预制菜解决方案到咖啡茶饮的新品，每一个展区都洋溢着热烈的商贸洽谈氛围。作为全球食饮产业的核心交流枢纽，2025 FHC的第二日依旧以 “全产业链覆盖、全球化视野”为特色，持续为行业搭建商贸对接、文化交流、技术创新的优质平台。

本届展会的“国际范”再度升级！来自荣誉主宾欧盟、俄罗斯、意大利、日本、德国、英国、澳大利亚、厄瓜多尔、南非、美国、奥地利、土耳其、菲律宾等50+国家及地区的展团，带着独具地域特色的美食与技术亮相，成为展馆内一道亮丽的风景线：

各国展团不仅是“全球美食搬运工”，更带来了先进的食品加工技术与食品安全管理经验，为中外企业搭建起贸易合作的桥梁，推动饮食文化的跨国交融。

3000+参展企业覆盖15大展出板块（肉制品及水产品、休闲食品及饮料、乳制品、烘焙轻餐、咖啡茶饮等），无论是深耕行业多年的，还是崭露头角的新品牌，都在今日展现出强劲的产品力：

N2F80  

盘州刺梨

N2G01

特华得

N3C01

乐其雅

N3P12

辣西西里

N4E01

一赋

N4P10

意文食品

N5P01

光明肉业

N5C40

齐赞

E7E01

颐海

从传统美食到现代餐饮解决方案，从地方特产到，展商们用产品诠释行业创新趋势，也为专业买家提供了多元化的采购选择。

观展须知

仅对专业人士开放，不满16周岁未成年人和70周岁及以上的非专业人士无法入场，携带宠物的观众不可入场。

今日展会现场，6大特色活动以及商贸配对会让2025 FHC不仅是“行业盛会”，更是“食饮嘉年华”：

SDC X 嘉利宝 上海国际巧克力时装秀

SDC x CALLEBAUT Shanghai Chocolate Fashion Show   

遗失海外的佛教文物--巧克力雕塑展

Lost Buddhist Artifacts Abroad: 

Chocolate Sculpture Art Show   

上海奢厨国际美食  

Savory of Shanghai    

公平田野市集 

EcoHowFun Market 

All Star世界咖啡

表演秀&发现剧场  

All Star World Coffee Champion show & Coffee Discovery Threatre 

商贸配对会 

Business Matching

近10场国际级专业赛事今日进入关键阶段，来自全国各地乃至全球其他国家及地区的选手同台竞技，用技艺诠释食饮行业的创新活力：

N3B71

第五届CFCA中国精品巧克力大赛 

N4C71

2025 FHC中国国际甜品烘焙比赛

N5B40

2025 FHC澳洲红肉庖丁挑战赛 

N5C70

第二十六届FHC中国国际烹饪艺术比赛

E5A20-B

2025世界咖啡烘焙大赛中国区总决赛

E5H30

2026世界咖啡拉花艺术大赛

中国区选拔赛-上海分区赛 

E6H30

2026世界潮饮大赛中国区选拔赛-

上海分区赛

E7H30

2025 FHC上海国际厨艺锦标赛

10+场热点主题论坛今日开启“智慧交锋”，多位行业人物、企业高管分享前沿洞见，为食饮行业发展指路：

与“食”俱进·“饮”领未来·2025食饮电商新增长峰会暨渠道买手论坛

N2B71

SCCF超级可可&巧克力产业论坛

N3H40

公平田野-大地母亲Talk

N4H40

餐饮私域运营及创新增长论坛

N5H40

破局·共生2025FHC国际肉类高峰论坛

N5H40

2025中餐全球化发展论坛暨首届RFF全球智能餐食机器人创新大会

E1F20

生态创新 场景协同-2025冷链装备创新发展大会

E2A30

2025中国智慧餐厨·炒菜机器人生态大会

E2A30

茶香漳韵·乌龙荟；漳州靓茶，聚上海 

漳州乌龙茶上海专场推介会

E2H40

一茶多韵，霞浦造；霞浦好茶，上海见 

霞浦茶产业上海专场推介会

E2H40

心力·践行：第二十二届中华餐饮双创论坛

E7C70

2025年上海蔬菜食用菌行业协会产销对接会

E7P01

8大同期生态集群展与2025 FHC上海环球食品展 “同频共振”，覆盖巧克力、酒类、连锁加盟、果蔬等领域，形成“全产业链覆盖”的展览生态：

八大同期展与 FHC 共同构建了“全方位、多层次”的食饮行业交流平台，为参展商与观众提供更宏观的行业视角与更多潜在商机。

明日（11月14日）将迎来第二十八届FHC上海环球食品展的收官时刻！作为展会“压轴亮点”，多场国际专业赛事将迎来Zui终对决，各赛事得主及年度选手名单将现场正式揭晓，见证食饮行业技能。

这里需要提醒一下朋友们：Zui后一日展馆开放时间为9:00-16:00（15:30观众停止入场），20 万㎡展区内50+国际展团的特色展品、3000+企业的年度爆款仍在展出，八大同期展也将开放至Zui后一刻。诚邀全球食饮人抓紧Zui后的行业交流窗口，赴这场年度食饮盛宴的收官之约，为 2025 年食饮合作画上圆满句号，蓄力 2026 年新增长！