官宣!2026上海酒店餐饮设备展「主办新发布」HOTELEX+中国3月酒店餐饮设备展览会

The 34th Shanghai Chef Machine Exhibition, Blender Exhibition, and Noodle Machine Exhibition (HOTELEX 2026 Shanghai) will be hosted by Shanghai Bohua International Exhibition Co., Ltd. and will be held at the Shanghai New International Expo Center from March 25th to 28th, 2026. As one of the influential professional exhibitions in the global catering equipment field, HOTELEX has been deeply involved in the Chinese catering industry equipment track for 33 consecutive years. For the first time, this exhibition has set "Intelligent Kitchen Power System" as the core theme, focusing on the technological iteration and scene adaptation of core pasta and baking pre-treatment equipment such as chef machines, mixers, and dough mixers. Shanghai Bohua International Exhibition Co., Ltd., with its deep accumulation in exhibition display services, exhibition investment services, and exhibition planning services, is promoting the transformation of the exhibition from a traditional equipment exhibition to an integrated industrial service platform of "technology process efficiency sustainability". This article systematically deconstructs the strategic positioning and practical value of this exhibition from an analytical perspective, based on industry research, feedback from previous exhibitors, and progress reports on the preparation of the Q3 2025 exhibition.

Continuous upgrade of professional platform: from equipment display to system solution integration

HOTELEX is not simply a trading marketplace that stacks booths for similar products, but rather reconstructs the industry logic through modular exhibition areas. The 2026 exhibition will establish an "Intelligent Noodle Power Center" for the first time, integrating four functional units: a motor performance laboratory, a dough rheological testing area, a multi condition energy consumption comparison table, and a Chinese pastry process adaptation case wall. According to the "HOTELEX 2026 Technology Exhibition Area White Paper" released by Shanghai Bohua International Exhibition Co., Ltd. in September 2025, the center will collaborate with the School of Food Science and Technology at Jiangnan University, China Baking Technology Research Institute, and 37 core manufacturers to verify the torque stability of 12 types of commercial dough makers under high gluten powder water absorption fluctuation ± 5% conditions on site. The data will be real-time connected to the cloud for procurement parties to access. This practice of placing laboratory capabilities at the exhibition site significantly reduces the cost of equipment selection and trial and error. Previous exhibitor feedback shows that after introducing similar testing modules in 2024, the procurement decision-making cycle was shortened by an average of 42%, and the on-site signing rate for small and medium-sized bakeries increased to 68.3%. For device manufacturers, participating in the center is not only an exposure, but also an endorsement channel for technical credibility.

Deep coupling between Shanghai manufacturing genes and exhibition ecology

As a highland of China's high-end equipment manufacturing industry, Shanghai has a dense national cluster of precision motors, servo control systems, and food grade stainless steel processing industries. The 23 industrial sensor companies gathered in Pudong Zhangjiang Science City, the high-precision reducer production line extended from Jiading Automotive Electronics Supply Chain, and the intelligent electronic control solution provider covered by Songjiang G60 Science and Technology Innovation Corridor together form the underlying support for the landing of HOTELEX technology. In 2026, a special "Shanghai Manufacturing Zone" will be set up for the exhibition. Enterprises registered in Shanghai and certified with both ISO 14001 and ISO 45001 have applied for registration. Currently, 19 local technology-based enterprises, including Shanghai Shenke, Bolishi, and Haili Power, have been confirmed to have settled in. This screening mechanism is not territorial protection, but based on the maturity of the supply chain to ensure that the exhibited equipment has consistent mass production and after-sales response capabilities. Shanghai Bohua International Exhibition Co., Ltd. explicitly requires exhibitors to provide third-party testing report numbers and typical customer operation and maintenance records for the past 12 months during the investment promotion process, to prevent the entry of conceptual prototypes. This strict control over "deliverables" makes the exhibition a key node for buyers to verify the feasibility of domestic substitution.

Main line of technological evolution: from mechanical transmission to process algorithm embedding

The core trend revealed by this exhibition is the substantial differentiation of equipment intelligence paths. Top manufacturers have surpassed basic IoT connections and turned to adaptive learning of process parameters. For example, a new generation chef machine exhibited by a German brand is equipped with a humidity compensation model trained on 5000 sets of Cantonese morning tea dough data, which can automatically adjust the mixing time and blade speed according to the environmental temperature and humidity; Meanwhile, emerging domestic enterprises have introduced modular torque sensors and dough machines, which can monitor changes in dough resistance curves in real time and trigger a deceleration command 0.8 seconds before the critical point of gluten compliance to avoid excessive mixing leading to gluten breakage. It is worth noting that the "Energy Efficiency Grading Guidelines for Commercial Mixing Equipment (2025 Trial Edition)" jointly released by Shanghai Bohua International Exhibition Co., Ltd. and China Light Industry Machinery Association will be officially implemented during the exhibition period, and for the first time, the "proportion of effective work done per unit of energy consumption" will be listed as a mandatory public indicator. This means that the purchaser no longer only compares power values, but also needs to pay attention to the energy conversion efficiency of the equipment in real operating conditions. This standard forces manufacturers to optimize from the source of structural design and makes exhibitions an important testing ground for technical compliance.

The paradigm shift of procurement decision-making for small and medium-sized catering enterprises

In the past, catering practitioners often relied on sales rhetoric or appearance parameters to purchase equipment. However, the 2026 exhibition reshaped the decision-making logic through three mechanisms: firstly, all main models must provide a "Typical Operating Condition Simulation Report", which lists the bearing temperature rise curve and motor attenuation rate under the conditions of continuous operation for 8 hours a day, dough moisture content of 62% ± 3%, and ambient temperature of 28 ℃; Secondly, set up a "process matching diagnostic platform", and a licensed baker will demonstrate the paddle selection suggestions and program setting logic of the same equipment when making three kinds of materials, namely, baguette, steamed bun and deep-fried dough sticks; Thirdly, a "trial right exchange channel" will be opened, where the purchaser can prepay the corresponding equipment with an intention to place an order and exchange it for a 30 day guided trial in their own store. During this period, the manufacturer's engineer will be stationed in the store to record the frequency of malfunctions and operational pain points. According to data from Shanghai Bohua International Exhibition Co., Ltd., among the 12 exhibitors who will pilot this mechanism in 2025, the repurchase rate of small and medium-sized customers in the East China region will reach 81.6%, far exceeding the industry average. This indicates that the exhibition is evolving from a single transaction scenario to a long-term entry point for technical services.

Mandatory entry into green manufacturing and full lifecycle management

Carbon footprint is becoming an unavoidable and mandatory indicator for equipment procurement. HOTELEX 2026 Shanghai has set the "Declaration of Carbon Emissions throughout the Life Cycle of Equipment" as an entry requirement for exhibitors for the first time, requiring companies touantitative data on six major stages: raw material extraction, component manufacturing, complete machine assembly, logistics transportation, usage stage (calculated based on 10 years/6 hours per day), and scrap recycling. Currently, 41 manufacturers have submitted third-party verification reports that comply with the PAS 2050 standard. A "Green Index Dashboard" will be set up at the exhibition site to visually present the performance of each model in three core indicators: unit output carbon emissions, proportion of recyclable materials, and localized supply radius of maintenance parts, in the form of a heat map. It is particularly crucial that Shanghai Bohua International Exhibition Co., Ltd. has reached a cooperation agreement with the Yangtze River Delta Circular Economy Technology Research Institute to provide free ESG report preparation support for orders that meet carbon emission reduction standards in procurement contracts signed during the exhibition period. This move directly incorporates equipment procurement behavior into the enterprise's sustainable development management system, making the exhibition the infrastructure interface for catering enterprises to implement the "dual carbon" goal.

Beyond Exhibition: Building a Demand Response Network Throughout the Year

Shanghai Bohua International Exhibition Co., Ltd. positions HOTELEX as an annual demand hub rather than an isolated event. The "Intelligent Machinery Cloud Connection" plan will be launched for the 2026 exhibition: all exhibitor backend systems must be connected to unified data. The equipment parameters, test reports, energy efficiency certificates, and other information obtained by the purchaser by scanning the QR code at the exhibition site will be automatically synchronized to their exclusive enterprise account, and a customized selection comparison table will be generated; After the exhibition, the system will push monthly equipment upgrade suggestions, spare parts inventory warnings, and energy-saving renovation plans based on the production capacity plan, employment structure, and energy type filled in by the purchaser. More importantly, in response to the segmented needs not covered by the exhibition, such as the adaptation of dough machines in low-pressure environments in high-altitude areas, compliance lists for halal certification equipment, etc., Shanghai Bohua International Exhibition Co., Ltd., relying on its 27 local investment promotion offices nationwide, can organize specialized technical docking meetings within 72 hours. This model, which takes exhibitions as the starting point and continuous services as the landing point, truly embeds exhibition planning services into the customer's business chain, forming a competitive barrier that is difficult to replicate.

2026年上海第34届厨师机展、搅拌机展、和面机展览会（HOTELEX 2026 SHANGHAI）由上海博华国际展览有限公司主办，将于2026年3月25日至28日在上海新国际博览中心举行。作为全球餐饮设备领域具影响力的专业展会之一，HOTELEX已连续三十三年深耕中国餐饮工业装备赛道，而本届展会首次将“智能厨房动力系统”设为核心主题，聚焦厨师机、搅拌机、和面机等核心面食与烘焙前处理设备的技术迭代与场景适配。上海博华国际展览有限公司凭借在展览展示服务、展会招商服务及展览策划服务三大板块的纵深积累，正推动该展从传统设备展向“技术—工艺—效率—可持续”四位一体的产业服务平台跃迁。本文基于行业调研、往届参展商反馈及2025年Q3展会筹备进展通报，以分析型视角系统解构本届展会的战略定位与实操价值。

专业平台持续升级：从设备陈列到系统解决方案集成

HOTELEX并非简单叠加同类产品展位的交易集市，而是通过模块化展区重构产业逻辑。2026年展会将首次设立“智能面食动力中心”，整合电机性能实验室、面团流变测试区、多工况能耗比对台及中式面点工艺适配案例墙四大功能单元。据上海博华国际展览有限公司2025年9月发布的《HOTELEX 2026技术展区白皮书》，该中心将联合江南大学食品学院、中国焙烤技术研究所及37家核心制造商，现场验证12类商用和面机在高筋粉吸水率波动±5%条件下的扭矩稳定性，数据实时接入云端供采购方调阅。这种将实验室能力前置至展会现场的做法，显著降低设备选型试错成本。过往参展商反馈显示，2024年引入类似测试模块后，采购决策周期平均缩短42%，中小烘焙坊现场签约率提升至68.3%。对设备制造商而言，参与该中心不仅是曝光，更是技术公信力的背书渠道。

上海制造基因与展会生态的深度耦合

上海作为中国高端装备制造业高地，拥有全国密集的精密电机、伺服控制系统及食品级不锈钢加工产业集群。浦东张江科学城聚集的23家工业传感器企业、嘉定汽车电子供应链延伸出的高精度减速器产线、以及松江G60科创走廊覆盖的智能电控方案提供商，共同构成HOTELEX技术落地的底层支撑。2026年展会特设“沪产智造专区”，注册地在上海且通过ISO 14001与ISO 45001双认证的企业申报，目前已确认入驻包括上海申科、博力实、海立动力等19家本土技术型企业。这一筛选机制并非地域保护，而是以供应链成熟度为标尺，确保展出设备具备量产一致性与售后响应能力。上海博华国际展览有限公司在招商中明确要求参展商提供近12个月第三方检测报告编号及典型客户运维记录，杜绝概念性样机入场。这种对“可交付性”的严苛把控，使展会真正成为采购方验证国产替代可行性的关键节点。

技术演进主线：从机械传动到工艺算法嵌入

本届展会揭示的核心趋势是设备智能化路径的实质性分化。头部厂商已超越基础物联网连接，转向工艺参数的自适应学习。例如，某德系品牌展出的新一代厨师机搭载了基于5000组广式早茶面团数据训练的湿度补偿模型，能根据环境温湿度自动调整搅拌时长与桨叶转速；而国内新锐企业则推出模块化扭矩传感和面机，通过实时监测面团阻力曲线变化，在筋度达标临界点前0.8秒触发降速指令，避免过度搅拌导致面筋断裂。上海博华国际展览有限公司联合中国轻工机械协会发布的《商用搅拌设备能效分级指南（2025试行版）》将在展会期间正式实施，首次将“单位能耗下有效做功占比”列为强制公示指标。这意味着采购方不再仅比较功率数值，而需关注设备在真实工况中的能量转化效率。该标准倒逼厂商从结构设计源头优化，也使展会成为技术合规性的重要检验场。

中小餐饮企业的采购决策范式转移

过往餐饮从业者选购设备常依赖销售话术或外观参数，而2026年展会通过三项机制重塑决策逻辑：其一，所有主推机型均需提供《典型工况模拟报告》，列明在每日8小时连续运行、面团含水量62%±3%、环境温度28℃条件下的轴承温升曲线与电机衰减率；其二，设立“工艺匹配诊断台”，由持证烘焙师现场演示同一款设备在制作法棍、小笼、油条面团三种物料时的桨叶选型建议与程序设定逻辑；其三，开通“试用权置换通道”，采购方可凭意向订单预付金，换取对应设备在自有门店为期30天的带教式试用，期间由厂商工程师驻店记录故障频次与操作痛点。上海博华国际展览有限公司数据显示，2025年试点该机制的12家参展商，其华东区域中小客户复购率达81.6%，远超行业均值。这表明展会正从单次交易场景进化为长期技术服务入口。

绿色制造与全生命周期管理的强制入场

碳足迹正成为设备采购不可回避的硬性指标。HOTELEX 2026 SHANGHAI首次将“设备全生命周期碳排放声明”设为参展准入条件，要求企业提供原材料开采、零部件制造、整机装配、物流运输、使用阶段（按10年/日均6小时测算）及报废回收六大环节的量化数据。目前已有41家厂商提交符合PAS 2050标准的第三方核查报告。展会现场将设置“绿色指数看板”，以热力图形式直观呈现各机型在单位产出碳排放、可回收材料占比、维修配件本地化供应半径三项核心指标上的表现。尤为关键的是，上海博华国际展览有限公司已与长三角循环经济技术研究院达成合作，对展会期间签订的采购合同中碳减排量达标的订单，提供免费的ESG报告编制支持。此举将设备采购行为直接纳入企业可持续发展管理体系，使展会成为餐饮企业落实“双碳”目标的基础设施接口。

超越展会：构建贯穿全年的需求响应网络

上海博华国际展览有限公司将HOTELEX定位为年度需求枢纽，而非孤立事件。2026年展会启动“智械云联”计划：所有展商后台系统须接入统一数据，采购方在展会现场扫码获取的设备参数、测试报告、能效证书等资料，将自动同步至其专属企业账户，并生成定制化选型对比表；展会结束后，系统依据采购方填写的产能规划、用工结构与能源类型，每月推送适配的设备升级建议、备件库存预警及节能改造方案。更关键的是，针对展会未覆盖的细分需求，如高原地区低气压环境下的和面机适配、清真认证设备合规清单等，上海博华国际展览有限公司依托其全国27个地方招商办事处，可在72小时内组织专项技术对接会。这种将展会作为起点、以持续服务为落点的模式，使展览策划服务真正嵌入客户经营链条，形成难以复制的竞争壁垒。

2026年，酒店餐饮行业正站在新一轮变革的起点。

供应链如何重构？新品类、新技术将催生哪些市场机会？消费分级之下，高端化与规模化如何平衡？出海布局该从何处切入？每一位专业买家又都在寻找怎样的确定性答案？

2026年3月30日–4月2日，第三十四届HOTELEX上海国际酒店及餐饮业博览会将于国家会展中心（上海）再度启幕。这里不仅是展商展示产品的舞台，更是全球买家的决策入口与资源中枢。

我们将以40万㎡的实景商业场、3000+优质展商、覆盖全链的12大板块，以及基于210万+行业数据库的精准商贸体系，为您揭晓趋势、链接资源、落地订单。

2026，您想看的，都在HOTELEX上海展。

作为亚太地区规模的酒店餐饮行业盛会，HOTELEX上海展始终是洞察趋势、对接商机的高效平台。2025年展会以40万㎡的实体展示空间，汇聚3826家海内外展商，覆盖从餐饮设备、食品食材、饮品供应链，到咖啡茶饮、烘焙、包装设计、连锁加盟等12大核心板块。

展会四天共接待专业观众284581人，其中决策层占比显著—达13.2%。更值得关注的是，现场下单率高达95.90%，这意味着展会已超越传统的“展示场”，进阶为高效促成交易的商贸平台。

长三角乃至全国的专业买家在此汇聚，不仅寻找供应链合作，更通过40万㎡的展出现场、58场专业活动，感知行业前沿动向，完成从“观展”到“下单”的高效转化。

2026年，HOTELEX上海展将继续深化全产业链覆盖，进一步整合“智能制造、绿色供应、数字餐饮”等新兴板块，打造一个从技术到产品、从品牌到渠道、从国内到全球的完整生态闭环。

对专业买家而言，这里不仅是采购平台，更是把脉行业动向、链接优质资源、决策未来布局的战略窗口。

HOTELEX上海展不仅是的风向标，更是国际酒店餐饮资源进入亚洲、链接中国的高效枢纽。海外观众板块连年保持强劲增长，2025年首次突破万人大关，达到12447人，同比增长34.2%，这一增速显著高于行业平均水平。

观众覆盖全球148个国家和地区，呈现出“成熟市场与新兴市场双向活跃”的鲜明特征。除传统的美国、日本、韩国、欧洲买家外，来自马来西亚、越南、泰国、印度尼西亚等东盟国家，以及哈萨克斯坦、阿联酋 等“一带一路”沿线地区的买家数量增长尤为迅猛。这背后是亚太餐饮市场活力的爆发，以及中国供应链对全球餐饮产业影响力的持续深化。

海外买家的需求正在快速升级。他们不仅寻找具价格竞争力的食品原料或设备，更聚焦于能够提升运营效率、实现品牌差异化的整体解决方案。例如，在2025年展会中，来自Pan Pacific酒店集团、马来西亚零售连锁协会 等国际机构的买家团，对智能厨房设备、预制菜中央厨房模式、可持续包装及本土化口味研发表现出了浓厚兴趣，并进行了深入对接这标志着合作模式正从单一商品贸易迈向技术、模式与供应链的深度整合。

为提升海外买家的参展效率与体验，展会特设 “海外商贸对接会” 等专属服务。2025年，主办方成功组织了来自中国香港、韩国、俄罗斯、巴西等7个国家和地区的200余人特邀买家代表团，并举办了50余场一对一精准配对会议，促成了大量实质性的跨境合作意向。这套系统化的服务体系，确保了海外买家能精准、高效地对接目标展商。

HOTELEX上海展致力于构建一个高效、精准的商贸对接生态系统。其中，与国内外重点区域行业协会、商会及头部企业建立深度合作，组织定向专业买家团，是确保展商能深入触达目标市场、获取高质量订单的核心策略之一。

1. 机制化合作，确保买家质量与采购意向

我们与超过100家国内外行业协会建立了长期稳定的合作关系。基于对各地产业结构和市场需求的深刻理解，我们协同这些机构，在展前进行精准的买家招募与筛选。例如，2025年展会成功邀请了：

· 马来西亚零售连锁协会组织的买家团，其成员涵盖连锁餐厅、便利店等多个业态的采购决策者。

· 国内区域性餐饮协会组织的考察团，如长三角、珠三角等地的餐饮企业家团体，重点考察预制菜、智能设备及供应链解决方案。

这种机制确保了到场的每一位团体买家都具备明确的采购目标和决策能力。

2. 聚焦细分领域，满足多元化采购场景

买家团的组建并非泛泛而邀，而是紧扣行业热点与细分赛道。除综合性的餐饮集团外，我们特别针对高增长领域组织垂直买家团：

· 新茶饮与咖啡专场：邀请区域性连锁茶饮品牌、独立精品咖啡店主理人团，聚焦于原物料、设备升级与创意应用。

· 团餐与供应链专场：组织学校、企业、机关单位后勤服务商及大型团餐企业，集中对接中央厨房设备、预制菜肴及食品安全解决方案。

· 酒店与餐饮设计专场：联动设计机构与高端酒店管理公司，为其项目寻找特色家具、餐具、装饰及智能客房解决方案。

3. “需求前置”与“精准动线”提升对接效率

在买家团到访前，我们通过预登记系统收集其具体的采购需求清单。展商可提前知悉这些需求，做好准备。展会期间，我们为重要买家团规划专属参观动线，并安排与匹配展商的专场对接会，极大缩短了沟通路径，将“寻找供应商”的时间成本降至低，直接将精力集中于产品评估与商务谈判。

2026年，我们将进一步深化这一体系，计划拓展与更多海外中餐业协会、国内城市商业联合体、生鲜零售采购联盟等组织的合作，让展商在展会上不仅能遇见“广泛”的行业同仁，更能精准对接那些带来“真实订单”与“区域市场入口”的关键伙伴。

展会推出HOTELEX食饮优选对接会和2025HOTELEX海外商贸对接会活动，以“精准链接，赋能食饮新生态”为主题，主办方依托多年积累的海量数据库，展前按品类精准邀约VIP优质买家，包括商超、连锁酒店及餐饮渠道、经销商、零售商等多元化买家群体，以及食品饮料领域的资方、生产商、渠道商及创新企业，在展会现场进行一对一高效对接。

2025年该活动汇聚95家采购商与175家供应商，包括古茗、良友、蜀海供应链等，实现新品与渠道的高效匹配。

服务大型连锁餐饮与酒店集团的一站式采购需求。2025年海外对接会中，Pan Pacific集团、Us Pizza、Sushi Plus 等国际连锁品牌与展商开展深度对接，覆盖设备、食材、包装等多品类采购。

打通商超、零售、电商等多元渠道，邀请如麦德龙、好特卖、盒马、淘天集团等到场选品。2026年将继续拓展零售端、会员店、线上平台等新渠道买家，助力展商布局全渠道销售网络。

基于2025年展会吸引超28万专业观众、海外买家增长34.2%、商贸对接成功率显著提升的坚实基础上，2026年HOTELEX上海展将全面升级商贸服务体系，致力为每一位展商打造更高回报的参展体验。

我们深知，展商需要的不仅是一个展示窗口，更是可量化的客户触达、高质量的订单转化与前瞻性的趋势洞察。为此，2026年展会着力构建三大核心价值：

订单引擎升级：依托超过210万的行业数据库，我们将进一步细化买家画像，优化“食饮优选”“海外对接”等配对系统，实现从“人找货”到“货找人”的智能匹配，精准链接如酒店集团、连锁餐饮、区域零售等实力买家，直接驱动交易达成。

品牌势能加速：通过40+场国际赛事、高峰论坛及全媒体矩阵曝光，您的品牌将与行业声音同台。2026年，这里将是您发布新品、树立专业、影响行业决策的核心舞台。

全局视野开拓：从长三角到全球148个国家和地区，从传统渠道到电商、新零售，展会聚合的跨界资源与前沿信息，将为您提供布局未来、优化战略的一手决策依据。

2026年3月30日-4月2日，国家会展中心（上海），我们诚邀您入驻这场40万平米的行业盛典。与全球3000+优质展商同台，直面30万+专业观众的澎湃需求，共同定义酒店餐饮产业的下一程。

展位预定&预登记现已全面启动！

即刻行动，抢占行业制高点，让我们携手在2026HOTELEX上海展，将产品力转化为品牌增长力。