2026中国·上海国际休闲食品展（2026第29届上海大型休闲食品展览会）

Shanghai Bohua International Exhibition Co., Ltd. has officially announced that starting from 2026, its two iconic exhibitions - FHC Shanghai Global Food Exhibition and China (Shanghai) International Food, Beverage and Catering Equipment Exhibition - will comprehensively integrate and strategically upgrade the leisure food and beverage sections, jointly creating a new "FHC+China November Leisure Food and Beverage Exhibition". This measure is not only a forward-looking response to the market landscape, but also aimed at building a trade platform with greater global influence and industrial depth.

Strategic Integration: Creating a New Heights in the Asian Leisure Food and Beverage Industry

This "official announcement" is not simply a name overlay or sector merger, but a profound strategic reshaping. For a long time, the leisure food and beverage market in China has shown the characteristics of diversification and rapid iteration. However, the upstream and downstream docking platforms of the industry chain are often scattered, and brand owners and buyers need to shuttle between exhibitions with different themes and different locations. Based on decades of deep industry insights, Shanghai Bohua International Exhibition Co., Ltd. has keenly captured the urgent market demand for integrated and efficient commercial platforms. The strong combination of advantageous resources from the two major exhibitions means that a super hub that runs through the entire industry chain from source production, innovative formulas, brand marketing to channel retail is about to be born.

This integration will bring significant synergies. From the perspective of exhibitors, they will have access to a wider range of international buyers, regional agents, and emerging e-commerce and new retail procurement representatives in the same time and space. For professional audiences, this means they no longer need to to cover the entire category and can complete important annual procurement plans and trend assessments on an intensive platform. Of particular note is that Shanghai, as China's economic center and consumer trendsetter, is itself a huge market testing ground and brand incubator. Here, the global trend and local innovation collide fiercely, and the cultural heritage of Jiangnan and the open spirit of Shanghai style blend together, giving this city a unique sense of business and inclusiveness. The choice to hold such an upgraded exhibition in Shanghai is precisely due to the city's unique geographical location, mature commercial infrastructure, and strong radiation power on the Yangtze River Delta and even the national market.

From the perspective of industry trends, healthy, functional, scene oriented and the integration of China-Chic culture are becoming the core driving force of China's leisure food and beverage market. The positioning of the new exhibition must go beyond traditional product displays and shift towards becoming a global hub for innovative products, a source of consumer trends, and a distribution center for supply chain solutions. It can be foreseen that at the 2026 exhibition site, we will see more in-depth displays and forums around themes such as "sugar reduction", "plant-based", "emotional health", as well as practical case sharing on how to use digital tools to empower traditional channels.

Forward looking layout: defining new industry values for 2026 and the future

The announcement of the 2026 plan reflects the long-term strategic determination of the organizers. In the rapidly changing market, conducting an "official announcement" two years in advance aims to send a clear signal to global industry partners that a more planned, stable, and forward-looking industry flagship platform is under construction. This time window provides ample and valuable preparation time for exhibitors to plan product development cycles, coordinate and organize itineraries for international exhibition groups, and conduct in-depth content planning for media and industry organizations.

The new exhibition is named "FHC+", with the "+" indicating profound meaning. It not only represents the increase of categories or the expansion of scale, but also symbolizes the addition of value and the expansion of ecology. The value of future exhibitions will be reflected in the following aspects:

Data and Insight Value: The platform will not only be a trading venue, but also a center for generating and analyzing industry data. Provide practitioners with in-depth insights based on the frontline of the Chinese market through professional forums, trend releases, and white papers.

Innovative experimental value: Establish a dedicated area for selecting and showcasing innovative products, encouraging the R&D departments of start-up brands and mature enterprises to bring their cutting-edge conceptual products to the exhibition and undergo market testing in a timely manner.

Cross border integration value: The boundary between leisure food and beverages is blurring, and related industries such as packaging design, marketing technology, and logistics solutions will be more deeply involved. The exhibition ecosystem will become more diverse, promoting cross disciplinary cooperation and innovation.

From the perspective of the development of the global exhibition industry, the competition of professional exhibitions has already surpassed the competition of venue area and number of exhibitors, and entered the era of "platform empowerment". The initiative taken by Shanghai Bohua International Exhibition Co., Ltd. is a crucial step towards this direction. It marks a profound transformation of the role of organizers from "venue providers" and "event organizers" to "industry co builders" and "value co creators". By integrating resources, laying out in advance, and deepening services, we aim to build a core infrastructure that can meet future challenges and capture future opportunities for the leisure food and beverage industry in China and even globally.

In summary, the official announcement of FHC+China's November Leisure Food and Beverage Exhibition in 2026 is a milestone industry event. It reflects the organizer's precise grasp of the market pulse, redefinition of platform value, and full utilization of Shanghai's advantages as an international exhibition capital. For all industry participants, this is not only a key business agenda that needs to be focused on in the next two years, but also a starting point for deep thinking on how to leverage new platforms and position their own strategies in the new ecosystem. A more integrated, efficient, and insightful industry event is steadily approaching us.

上海博华国际展览有限公司正式发布公告，宣布自2026年起，其旗下两大标志性展会——FHC上海环球食品展与中国（上海）国际食品饮料及餐饮设备展览会中的休闲食品及饮料板块将进行全面整合与战略升级，共同打造全新的“FHC+中国11月休闲食品及饮料展览会”。这一举措不仅是对市场格局的前瞻性回应，更是旨在构建一个更具全球影响力与产业纵深的贸易平台。

战略整合：打造亚洲休闲食品饮料行业新高地

此次“官宣”并非简单的名称叠加或板块合并，而是一次深刻的战略重塑。长期以来，中国的休闲食品与饮料市场呈现出多元化、快迭代的特点，但产业链上下游的对接平台往往分散，品牌方与采购方需要穿梭于不同主题、不间的展会之间。上海博华国际展览有限公司基于其深耕行业数十年的洞察，敏锐地捕捉到市场对一体化、高效率商贸平台的迫切需求。将原有两大展会中的优势资源强强联合，意味着一个贯穿从源头生产、创新配方、品牌营销到渠道零售的全产业链超级枢纽即将诞生。

这一整合将带来显著的协同效应。从参展商角度，他们将在同一个时空接触到更广泛的国际买家、区域性代理商以及新兴的电商与新零售采购代表。对于专业观众而言，这意味着他们无需再为覆盖全品类而奔波，可以在一个集约化的平台上完成年度重要的采购计划与趋势考察。尤其值得关注的是，上海作为中国的经济中心和消费风向标，其本身就是一个巨大的市场试验场与品牌孵化器。在这里，全球潮流与本土创新激烈碰撞，江南的文化底蕴与海派的开放精神交融，赋予了这个城市独特的商业嗅觉与包容性。选择在上海举办这样一个升级后的展会，正是借助了这座城市得天独厚的地理位置、成熟的商业基础设施及其对长三角乃至全国市场的强大辐射力。

从行业趋势来看，健康化、功能化、场景化以及国潮文化的融入，正成为中国休闲食品饮料市场的核心驱动力。新展览会的定位，必然需要超越传统的商品陈列，转向成为全球创新产品的首发地、消费趋势的策源地和供应链解决方案的集散地。可以预见，2026年的展会现场，我们将看到更多围绕“减糖”、“植物基”、“情绪健康”等主题的深度展示与论坛，以及探讨如何利用数字化工具赋能传统渠道的实战案例分享。

前瞻布局：定义2026及未来行业新价值

宣布2026年的规划，体现了主办方长远的战略定力。在快速变化的市场中，提前两年进行“官宣”，旨在向全球产业伙伴释放一个明确的信号：一个更具规划性、稳定性和前瞻性的行业旗舰平台正在构建中。这段时间窗口，为参展商规划产品研发周期、为国际展团协调组织行程、为媒体与行业机构进行深度内容策划，提供了充足且宝贵的准备期。

新展会命名为“FHC+”，其中“+”号寓意深远。它不仅仅代表品类的增加或规模的扩大，更象征着价值的附加与生态的扩展。未来的展会价值将体现在以下几个层面：

• 数据与洞察价值：平台将不仅仅是交易的场所，更是行业数据的生成与分析中心。通过专业论坛、趋势发布和白皮书，为从业者提供基于中国市场一线的深度洞察。

• 创新实验价值：设立专门的创新产品评选与展示区，鼓励初创品牌与成熟企业的研发部门携带其前沿的概念产品参展，接受市场第一时间的检验。

• 跨界融合价值：休闲食品与饮料的边界正在模糊，与之相关的包装设计、营销科技、物流解决方案等关联产业将更深度地介入。展会生态将更加丰富，促成跨领域的合作与创新。

从全球展览行业的发展脉络观察，专业展会的竞争早已超越了场馆面积和参展商数量的比拼，而进入到了“平台赋能”的时代。上海博华国际展览有限公司此次的举措，正是向此方向迈进的关键一步。它标志着主办方的角色从“场地提供者”和“活动组织者”，向“行业共建者”与“价值共创者”进行深刻转型。通过整合资源、提前布局、深化服务，旨在为中国乃至全球的休闲食品饮料产业，构建一个能够应对未来挑战、捕捉未来机遇的核心基础设施。

，2026年FHC+中国11月休闲食品及饮料展览会的官宣，是一个具有里程碑意义的行业事件。它背后折射出的是主办方对市场脉搏的精准把握、对平台价值的重新定义以及对上海作为国际会展之都优势的充分发挥。对于所有行业参与者而言，这既是未来两年需要重点关注的商贸日程，更是一个值得深入思考如何借力新平台、在新生态中定位自身战略的起点。一个更加整合、高效且充满洞察力的行业盛会，正在稳步向我们走来。

现场观众来自于食品、酒店、餐饮、生鲜、咖啡、烘焙、饮品、预制品、酒吧、会所、商超零售、加盟连锁等行业。但终究难挡“食饮人”的热情以及人们对美食发自内心的热爱，终到场的专业买家数量突破十八万，共计187,025名！

展品范围

进口食品展区

1、休闲食品：糖果、巧克力、饼干、蜜饯、膨化、谷物、果脯类、营养食品等。

2、休闲饮品：咖啡、红茶、燕窝、果味饮料、饮用水、氢水、纯果蔬汁等。

3、酒类产品：葡萄酒、气泡酒、白兰地、啤酒、威士忌等。

国内食品展区

1、乳制品：液态奶、奶粉、奶酪、炼乳、乳脂肪、干酪、益生菌、乳冰激凌、其他乳制品等。

2、焙烤产品：糕点、面包、方便面等。

3、富硒食品：富硒茶、水、蛋、酒、奶、油、零食、饮品、大米、小麦、面粉、杂粮、蔬菜、水果等。

4、绿色天然食品：蜂蜜、木耳、菇类、山核桃、榛子、松子食品等。

5、肉制品：香肠、火腿、腌腊、酱卤、熏烧烤、干制品、油炸制品、调理肉制品、罐藏制品。

6、粮油制品：食用油、橄榄油、米类、面类、马铃薯杂粮等。

7、调味品：酱油、醋、味精、调味油系列产品、西餐调味品等。

8、水产品：冷冻/速冻水产、海参、鲍鱼水产调理食品、海洋加工制品、速冻调理食品及冷餐食品。

9、餐饮：中式正餐、中式快餐、火锅、西式正餐、西式快餐、咖啡店、休闲饮品店等。

2025 FHC以200,000㎡展出面积、2,800多家参展企业，吸引了173,143名专业买家。本届展会一共展出15大板块，首次纳入药食同源和婴童食品两大潜力板。展会还同期举办了数十场专业赛事及论坛、商贸配对活动等，全方位展示了国际食饮行业的丰富和繁荣。

2025 FHC的专业观众数据再创新高，达到173,143人次，相较去年整体观众数量稳定增长，尤其是海外观众的数量，有20%的涨幅。观众来源覆盖经销商、制造商、进口商、餐饮企业、电商平台等全渠道，其中经销商占比14%，制造商占12%，进口商占8%，凸显FHC的商贸枢纽地位。