ProWine Shanghai 2022: Boosting Industry Development withStrong

ProWine Shanghai 2022上海国际葡萄酒与烈酒贸易展览会

• Chinese and overseas exhibitors are actively signing up as theexhibition area continues to increase• Wine education and promotional campaigns on offer, both beforeand during the exhibition• ProWine Pink Rose Lounge will celebrate at ProWine Shanghai2021 As part of ProWein World, the world's leading wine and spiritstrade fair, in its 8th year ProWine Shanghai has becomefirmly established in Shanghai. ProWineShanghai 2021 will gather global wines and spirits producers fromNovember 9 - 11 this year, continuing the success of the past yearsin China. Atpresent, many domestic and overseas pavilions and exhibitors haveconfirmed their participation. Meanwhile, the concurrent activities and special areas of ProWineShanghai 2021 are also being actively planned andprepared. Theorganizers are delighted to see that the event maintains itsinternational feature. Importers, distributors and dealers from allover Chinese mainland will gather at ProWine Shanghai to create agrand event and win wide acclaim from domestic and foreignexhibitors and visitors.

• Chinese and overseas exhibitors are actively signing up as theexhibition area continues to increase

8 weeks before opening，exhibitors signing up to ProWine Shanghai2021 with 15% morespace increase, and there will be around450 exhibitors expected toparticipate which is an encouraging news，despite the continueglobal challenge caused by COVID-19. ProWine Shanghai 2021 hasalready conflicted the attendees in 2 Halls (W4– W5).The exhibition space clearly structured based on winegrowingcountry and region. No other event in Chinese mainland offers acomparable scale and scope. The trade fair receives full supportfrom various governments and industryorganizations, Argentina,Austria, Brazil, Chile, France, Germany, Italy, Japan, Portugal,Slovenia, Spain and the United States.Some wine regions are another highlight of the exhibition.Catalonia, D.O. Montsant, DOP Jumilla, Occitanie wine region fromthe South of France, Nouvelle-A region and Grenache wineswill all take part in ProWine Shanghai 2021.

Other well-known companies, such as Les Grands Chais de France (GCFGroup), Gerard Bertrand, Henkell Freixenet, Thörle-Wein, PICCINI1882, KWV, CATENA ZAPATA, Gekkeikan Sake have actively signed up.With the development of Chinese wine industry, more and more localwine producers have gradually begun to show their edge. Up ChineseWine, the Eastern Foothills of Helan Mountain Wine Region, COFCOGREATWALL WINE, and China Wine Union will continue to supportProWine Shanghai 2021. Foreignexhibitors continue to add luster to the exhibition, and localexhibitors continue to accumulate a lot of energy. The positiveposture will promote the domestic and international dual cycle andbring new opportunities.

• Wine education and promotional campaigns on offer, both before andduring the exhibition

ProWine Shanghai is always dedicated to wine education alongsidethe latest vintage. Before the exhibition, ProWine Shanghai plansto organize a number of city road shows. Based on market andindustry analysis, ProWine Shanghai 2021 is expected to cover morethan 40 citiesacross the country. The trade show not only speaks for theindustry, but also actively listens to what the industry has tosay. Thus, it constantly makes improvement and creates aprofessional trade fair for the wines and spiritssector. 

A top-class event program will be held on all 3-days of theexhibition, consisting of specialized masterclasses and seminars byrenowned industry experts, opinion leaders, trade organizations andassociations, directly at exhibitors' stands or at the ProWineShanghai Industry Summit. Professor Li Demei will once again chairthe ProWine Shanghai 2021 Industry Summit. China's wine productionhas been making great progress. The Chinese wine market not onlycontinued to develop, but also increased investment anddevelopment. The future of Chinese wine has become a topic ofinterest for the majority of industry players. This year, ProfessorLi Demei will invite Chinese industry representatives to thoroughlyanalyze the latest trends under the theme " What is the future ofChinese wine?”. Other exciting activities include master class ofYinchuan Helan Mountain Eastern Foothills Wine, Penglai WineMasterclass, IWSC Award-winning Wine Masterclass, Slovenian WineMasterclass, Sassicaia brand promotion ambassador release andproduct tasting and many more.

• ProWine Pink Rose Lounge will celebrate at ProWine Shanghai2021

ProWine Shanghai 2021 will offer several special zones thatinclude ProWinePink Rose Lounge and Decanter Award-winning Wine TastingArea. Theaim is to create an "immersiverosé wine must-visit spot for visitors",unlocking the “valueof beauty"whilst enhancing visitor experience and interactions. The specialzones also provide exhibitors with a more diverse and variedplatform to reach the market in multipledimensions. 

ProWine Shanghai 2021 will take place on 9 -11 November 2021 inHall W4 and W5 of Shanghai New International Expo Center(SNIEC).ProWine Shanghai 2021 will be held in concurrent with Food &Hospitality China (FHC) simultaneously in Hall N1-N5 and E3-E7.Further information can be found on its official website atwww.prowine-shanghai.com. You may also search "ProWine" on WeChatplatform for any exhibition news andupdates.