2023第16届上海授权展览会上海新国际博览中心
【展会时间】2023年10月17-19日
【展会地点】上海新国际博览中心
【展出范围】动漫授权、影视动画授权、玩具授权、母婴用品授权、化妆品授权、食品饮料授权、生活家居用品授权、礼品工艺品/纪念品授权、文具玩具授权等;
【展商名录】
国内:梦工厂、华强方特、熊出没工作室等;
国外:迪士尼集团、环球影业(中国)有限公司等;
【展会背景】
由中国玩具和婴童用品协会,至今已成功举办十六届,是国内外领先的专业玩具及婴童用品展会。
1、关于中国授权展| Profile
Why China?
据《2020中国品牌授权行业发展白皮书》统计,2019年中国年度授权商品零售额达992亿元,同比增长15.9%。
2019年中国年度授权金为38.2亿元。中国是全球授权行业增速*快的市场之一,其规模稳居全球第五,仅次于美国、英国、日本和德国,发展潜力和空间巨大。
According to ChinaLicensing Industry Report 2020, the total retail volume of licensedmerchandise in China in 2019 reached USD 14.6 billion, 15.9%growth year-on-year. And the royalty fee of the industry amountedto RMB 3.82 billion.
China ranks the fifthlargest licensing market in the world, only after US, UK, Japan,and Germany. Licensing business in China is expanding rapidlywith huge potential.
Why China LicensingExpo?
CLE中国授权展是中国商务部批准的唯一以“中国”字头命名的授权展,由中国玩具和婴童用品协会主办。CLE中国授权展从2007年发展至今,已成功举办14届,现已成为亚洲规模*大、*具行业影响力、*具**性和专业性的国际化商贸平台。
The largestprofessional licensing exhibition in Asia, China Licensing Expo(CLE) is organized by the China Toy & Juvenile ProductsAssociation (CTJPA). The headline-hitting three-day B2B licensingnetworking event is widely recognized as the most effectivenetwork to promote brands, properties, characters and designs, tostart and expand licensing businesses in China, by connectingthe world’s most influential property owners and high oods manufacturers, licensees and retailersthroughout the nation.
2、参加CLE中国授权展共享协会特有资源
1)IP365X,全年365天的线上CLE| IP365X, Online China Licensing Expo
线上“IP365X”对接平台由中国玩具和婴童用品协会品牌授权专委会主办,旨在为行业搭建365天线上线下打通的商贸对接平台。IP365X平台除了常年展示推广IP及案例外,旨在集合各行业授权商及被授权商资源,发现潜在合作客户,对接合作需求。此外,IP365X还联合数十家***行业协会宣传推广IP,进行线上线下邀约配对,推动IP与被授权企业之间的商业对接。
“IP365X” belongs toChina Toys and Juvenile Products Association. IP365X aims tobring together a wide range of licensors and licensees fromvarious industries and resources, open up informationbarriers, solve the information asymmetry phenomenonin the field of brand authorization andeffectively promote the commercial dockingbetween various authorized IPs and authorizedenterprises。
2)IP授权生态圈赋能计划| China Licensing Ecosystem
IP授 权 生 态 圈 赋 能 计 划于2019年 由 中玩 协 品 牌 授 权 专 委 会 发 起,与26家 国 家 级 行业 协 会 和 重 点 被 授 权 行 业 展会 主 办 方 战 略合作,培育市场的同时打通整个授权生态系统。2021年的IP授权生态圈赋能计划将与多个被授权重点行业展会相结合,包括广州美博会、成都糖酒会、中国(上海)文化会、中国(上海)百货会等贯穿整年重点被授权行业头部展会。
In 2019, we began toorganize exhibitors to engage in trade fairs of variousindustries and 26 national industry associations withpotential licensees. By collaborating with China InternationalBeauty Expo, China Food and Drinks Fair, China StationeryFair, and the China Daily-Use Articles Trade Fair in the formsof jointly held forums, exhibition pavilions and businessmatching events etc., we have enabled IP owners toconnect with licensees with great efficiency.
3)品牌授权行业人才培训| Professional Talents Training Programs
-文旅部数字文化产业研修班 ChinaNational Training Program on Licensing
-中国品牌授权精英学院(线上+线下) ChinaLicensing Professional Academy:Online and Offline
-国家文物局文博体系品牌授权业务交流培训 LicensingTraining Program for Chinese Museums
-品牌授权学院校友会 BrandLicensing Academy Alumni Association
4)《中国品牌授权年度行业白皮书》| China Licensing Industry Report
中玩协品牌授权专委会连续四年发布《中国品牌授权行业发展白皮书》指导行业发展。本白皮书也是全球唯一一份针对中国品牌授权行业发展的专业报告。白皮书从我国授权商、被授权商、渠道、生态圈、消费者市场、授权产品质量状况、授权行业发展现状及趋势等多个角度,全面专业地对我国授权行业发展进行了细致的调研分析,推动我国授权行业的健康长期发展。
To promote thelong-term and healthy developmentof licensing industry in China,the CTJPA Brand Licensing Council issues the China LicensingIndustry Report.