2024中国·上海烹饪食材展（2024中国2024上海FHC烹饪食材展览会）

FHC2024还将举办烹饪、烘焙、咖啡、潮饮等热门赛事，拓展乳制品的应用场景，打通生产、研发、供应等全链路资源合作。

今年，FHC中国国际烹饪艺术比赛将迎来其二十五周年生日，FHC上海国际厨艺锦标赛及FHC中国国际甜品烘焙比赛也将届时亮相。

伊利作为2023FHC中国国际甜品烘焙比赛的合作伙伴，为大赛提供了稀奶油、牛乳基底等产品，积极探索乳品应用的更多可能，研发更多适合中国居民口味的乳制品及食品。在潮饮大赛、咖啡拉花大赛中，君乐宝、维益等品牌也展现了产品的品质、稳定性和广泛用途。FHC发挥其全球资源优势，多维度、立体化，为世界乳业互动提供强大的窗口和平台。

FHC2023展会现场，来自麦当劳、瑞幸、星巴克、蜜雪冰城、幸福西饼、山姆、胖东来、京东七鲜、永旺、迪士尼、北京环球影城等渠道的观众络绎不绝，覆盖餐饮，咖啡茶饮，烘焙，大型综合性商超及便利店，学校、医院，冰淇淋加工及采购人员等，现场开展高效的商贸洽谈，互通资源优势，共创合作。

除了线下渠道为主的销售模式，在冷链技术、物流、电商平台的加持下，低温乳制品的地域优势扩大，光明、三元、君乐宝等地域品牌也不再囿于配送半径限制，积极布局线上新零售，开拓新的市场增量。

FHC敏锐洞察市场趋势，在即时零售、折扣零售、电商平台及服务等领域重点挖掘，拟邀京东超市、美团小象超市、好特卖、盒马、美宜佳等企业高管，深度参与行业峰会论坛，链接产业上下游，助力品牌成长。

随着消费升级和国民健康意识的提升，乳制品高端化、健康化、可持续发展趋势显著。

FHC的老朋友维益，深耕餐饮、茶饮及烘焙市场，推出喷射稀奶油、雪顶淡奶油、预打发云顶奶霜、爱护咖啡饮品浓缩奶油等核心产品。针对乳糖不耐人群，还推出了维益植造燕麦乳、维益植造燕麦植物蛋白奶油，引入0乳糖，0胆固醇，0氢化成分的健康标签，以其强大的产品创新和研发能力满足市场的需求。更多品牌的高品质乳品，如水牛奶、羊奶及羊奶粉、植物奶、轻乳制品等也将亮相展会。

• 04

个性化、多元化成新增长点

《2023中国奶商指数报告》显示，消费者对高品质产品的个性化、多元化需求大幅提升，乳制品行业进入细分阶段。例如，国民对肠道健康和营养吸收的认知逐渐提升，催生出羊奶、骆驼奶及其制品；老年人在消费乳制品时对蛋白质和钙等营养成分的关注；运动人群对乳制品脂肪含量、蛋白质、含糖量等指标的关注等。

《报告》还指出，人们日益重视乳制品的营养价值，但液态奶仍是复购率较高的消费形式，消费类型较为单一，不少业内人士鼓励消费者从“饮奶”向“吃奶”转变，推动国内干酪产业发展。FHC2023现场，蒙牛、君乐宝以及美国、意大利的厂商都曾展出其不同品种的乳制品。

Dear exhibitors, visitors, andpartners, Shanghai Bohua International Exhibition Co., Ltd. ishonored to announce that we will hold a grand and far-reaching foodexhibition in 2024- FHC Shanghai Global Food Exhibition - ChinaInternational Global Food Exhibition.

FHC Shanghai Global Food Exhibition- China International Global Food Exhibition is one of the largestand most influential food exhibitions in Asia. Since itsestablishment in 1996, it has attracted thousands of food companiesand audiences every year, becoming an important platform forinternational food industry exchanges and trade cooperation.

This exhibition will be held inShanghai in 2024, located at the Shanghai New International ExpoCenter, with a total exhibition area of 210000 square meters and8000 booths. The exhibition covers a wide variety of categories,including agricultural products, food ingredients, processingequipment, technology, and food packaging.

As an exhibitor, you will have theopportunity to have in-depth exchanges and business negotiationswith global food industry, brand representatives, buyers, andinvestment traders. Whether you are looking for new businesspartners or promoting your products and technologies, FHC ShanghaiGlobal Food Expo will provide you with unlimited businessopportunities.

With the rapid development of theChinese economy and the trend of consumption upgrading, the Chinesefood market is becoming a hot topic of concern for global foodenterprises. Participating in the FHC Shanghai Global FoodExhibition will allow you to win more business opportunities anddevelopment space. In addition to booth displays, we have alsoprepared a series of exciting activities and forums to inviteleaders to share new market trends and industry insights.

During the exhibition, you can alsomake full use of our procurement docking services, establishlong-term cooperative relationships with buyers from differentcountries and regions through scheduling meetings and matchmaking.Our activities will cover various aspects such as domestic andinternational procurement, brand promotion, and market expansion,helping you smoothly drive business growth and progress togetherwith the global food industry.

In order to better serve exhibitorsand visitors, FHC Shanghai Global Food Expo will providecomprehensive exhibition support and solutions. We will make fulluse of domestic and foreign media platforms and social networks toattract more target customers and audiences through advertising,promotion, and promotional activities., We also providepersonalized exhibition design, decoration, and logistics servicesfor exhibitors to help ensure a smooth exhibition period.

Let's look forward to the arrivalof the 2024 Shanghai Food Expo. FHC Shanghai Global Food Expo -China International Global Food Expo will bring you a businessfeast! Whether you are an exhibitor or an audience in the foodindustry, you will have the opportunity to experience unprecedenteddisplay and communication. Please witness this great moment with usand showcase your strength and innovation on this global food tradestage!

尊敬的展商、观众和合作伙伴们，上海博华国际展览有限公司荣幸地宣布，我们将在2024年举办一场规模盛大、影响深远的食品展销会——FHC上海环球食品展-中国国际环球食品展。

FHC上海环球食品展-中国国际环球食品展是亚洲地区规模大、影响广的食品展览会之一。自1996年创办以来，每年吸引了数以千计的食品企业和观众，成为国际食品行业交流和贸易合作的重要平台。

本次展览会将于2024年在上海举行，地点位于上海新国际博览中心，总展览面积达210000平方米，设有8000个展位，展出品类丰富多样，从农产品、食品原料到加工设备、技术及食品包装等一应俱全。

作为参展商，你将有机会与全球食品行业、品牌代表、采购商和投资贸易商进行深入交流和商务洽谈。无论您是想寻找新的业务合作伙伴，还是希望推广您的产品和技术，FHC上海环球食品展将为您提供无限商机。

随着中国经济的快速发展和消费升级的趋势，中国食品市场正在成为全球食品企业关注的热点。参展FHC上海环球食品展，将让您赢得更多的商机和发展空间。除了展位展示，我们还准备了一系列精彩的活动和论坛，邀请和领导人分享新市场趋势和行业洞察。

在展览期间，您还可充分利用我们的采购对接服务，通过预约会议和配对，与来自不同国家和地区的采购商建立长期合作关系。我们的活动将涵盖国内外采购、品牌推广和市场拓展等各个环节，助您顺利推动业务增长，与全球食品行业一同进步。

为了更好地服务于参展商和观众，FHC上海环球食品展将提供全方位的展览支持和解决方案。我们将充分利用国内外媒体平台和社交网络，通过广告、宣传和推广活动，吸引更多目标客户及观众。，我们还针对展商提供个性化的展会设计、装修和物流服务，帮助您确保展会期间的顺利进行。

让我们共同期待2024年上海大型食品展销会的到来，FHC上海环球食品展-中国国际环球食品展将为您带来一次的商业盛宴！无论您是食品行业的参展商还是观众，都将有机会获得前所未有的展示和交流体验。请与我们一同见证这一伟大时刻，并在这个全球食品贸易舞台上展示您的实力和创新！

Dear Esteemed Members,

We are pleased to invite you toparticipate in the 27th Shanghai Global Food Trade Show, a premierevent in the food and beverage industry, which will take place fromNovember 12-14, 2024, at the Shanghai New International Expo Centre(SNIEC) in China.

As a valued member of the WorldChamber of Commerce Platform (WHCAM), your participation in thisevent offers an unparalleled opportunity to explore new businessprospects, network with industry leaders, and discover the latesttrends and innovations in the global food market.

Jointly organized by the ShanghaiCulinary Association and Shanghai Sinoexpo Informa MarketsInternational Exhibition Co., Ltd., and co-organized by the ChinaChamber of Commerce of Foodstuffs and Native Produce and theAll-China Bakery Association, the FHC Shanghai Global Food TradeShow has established itself as a pivotal event in the industry.Reflecting on the success of the previous edition, which sawparticipation from over 30 countries and regions, this year's eventpromises to be even more comprehensive and dynamic.

About Us

Jointly organized by the ShanghaiCulinary Association and Shanghai Sinoexpo Informa MarketsInternational Exhibition Co., Ltd., and co-organized by the ChinaChamber of Commerce of Foodstuffs and Native Produce and theAll-China Bakery Association, the FHC Shanghai Global Food TradeShow has been successfully held for 26 editions. Reflecting on theprevious exhibition, delegations and exhibitors from over 30countries and regions, including Australia, Austria, Belgium,Canada, Cyprus, Denmark, France, Germany, Indonesia, Italy, Japan,Korea, Malaysia, Netherlands, Peru, Russia, Saudi Arabia,Singapore, Spain, Sri Lanka, Switzerland, and the United States,participated. The show attracted professional visitors from variousfields such as food, hotels, catering, fresh produce, coffee,bakery, beverages, prepared foods, bars, clubs, supermarkets,retail, and franchise chains. This robust participation broughtsubstantial confidence and momentum to the continuous and stabledevelopment of the food and catering industry.

In 2024, FHC will enter a new stageof development, comprehensively covering food, catering, andrelated industries. The exhibition will feature richer themes,fresher information, and more exciting professional activities. Welook forward to your continued participation!

Event Highlights:

• Exhibit Categories: Meat & Aquatic Products, Leisure Food,Dairy, Sweets & Chocolate, Catering Supply Chain, Condiments & Oil,Coffee & Tea, Bakery & Light Meal, Food Processing & Packaging,Prefabricated Dishes & Central Kitchen, Canned Food, and Hot PotIngredients and Supplies.

• Professional Activities: Engage in blockbuster events such asthe FHC China International Culinary Arts Competition, ChinaInternational Pastry and Bakery Competition, and the ShanghaiInternational Culinary Championship. Participate in insightfulforums and conferences like the Sustainable Food Design Conference,China Catering BOSS Conference, and the China Takeaway IndustryConference.

FHC 2024

• Dates: November 12-14, 2024

• Venue: Shanghai New International Expo Centre (SNIEC), China

FHC 2024 Exhibit Categories

• Meat & Aquatic Products

• Leisure Food

• Dairy

• Sweets & Chocolate

• Catering Supply Chain

• Condiments & Oil

• Coffee & Tea

• Bakery & Light Meal

• Food Processing & Packaging

• Prefabricated Dishes & Central Kitchen

• Canned Food

• Hot Pot Ingredients and Supplies

Main Categories of PreviousExhibitors

• Meat and Aquatic Products

• Sweets, Biscuits, and Chocolate

• Bakery and Dairy

• Coffee and Beverages

• Food Supply Chain and Condiments

• Hot Pot and Canned Food

• Food Packaging and Machinery

• Coordination

Visitors’ Nature of Business(Previous Event)

• Importer/General Agent: 4.12%

• Distributors: 5.35%

• Supermarkets, Convenience Stores, Retail Stores, E-commerce:6.68%

• Western Restaurants, Light Meal Shops: 8.05%

• Cafes/Coffee Shops: 8.86%

• Chinese Restaurants: 17.05%

• Tea & Beverage Stores: 13.63%

• Bakery/Cake Shops, Pizza Shops, Pastry Shops: 12.77%

• Manufacturers/Producers/Source Factories: 9.27%

• Ice Cream Shops, Chocolate Shops, Dessert Shops: 9.79%

• Service Providers: 5.35%

• Others: 4.12%

Reviews on Events and Forums fromthe Previous Edition

Blockbuster Events

• The 24th FHC China International Culinary Arts Competition

• 2023 FHC China International Pastry and Bakery Competition

• 2023 FHC Shanghai International Culinary Championship

• The 11th Shanghai Fashion Drinks Competition - ShanghaiDivision

• 2024 China Coffee Roasting Championship - Shanghai Division

• 2024 China Barista Championship - Shanghai Division

• The 4th National Contract Catering Competition

• FHC Business Matchmaking

Your participation will not onlyenhance your knowledge and expertise but also provide a platform toshowcase your products and services to a global audience. Thediverse range of exhibitors and visitors ensures ampleopportunities for meaningful interactions and collaborations.

We look forward to your activeparticipation in the 27th Shanghai Global Food Trade Show. Pleaseconfirm your attendance by Sep 10th, 2024 to secure your spot atthis prestigious event.

For further information and toregister, please contact us at office@wcham.org or WeChat ID:wchamoffice. We are eager to assist you with any arrangements youmay need.