翻越5万亿山头，站在新的路口，需要新的智慧，新的视野，新的勇气，开拓新的未来。
国家会展中心(@上海浦西·虹桥)，上海国际酒店及餐饮业博览会，一场酒店餐饮商贸采购交流互通的产业盛会，在风云激荡的当下适逢其会，邀约更多的有识之士，携手千千万万餐饮人，为行业的明天探新路，启新程，共推五万亿餐饮赛道再攀新高！
Crossing the 5 trillion yuan mountain peak and standing at a newintersection requires new wisdom, new perspectives, new courage,and the exploration of a new future.
上海国际酒店及餐饮业博览会于今日在国家会展中心（上海浦西·虹桥）盛大开幕！3000+国内酒店餐饮产业核心力量齐聚于此，dapai云集，星光闪耀，产业蓝图，勃勃生机。
值此5万亿新时代启幕之际，上海博华背负三十余载荣耀与期盼，打造HOTELEX上海展产业航母，为期4天，为万千餐饮人明方向，望春山！
各方嘉宾奔赴而来，星光闪耀共谱此华章
HOTELEX上海展今日荣耀开启，携三十余载荣耀与期盼，倾心筹备40万㎡产业生态大展，致敬中国餐饮步入五万亿时代！
本届展会由上海市文化和旅游局作为指导单位，中国旅游协会、全联烘焙业公会、上海市餐饮烹饪行业协会、上海会展有限公司联合主办，中国旅游饭店业协会和上海博华国际展览有限公司共同主办，上海市工商业联合会作为特别支持单位，中国轻工企业投资发展协会、中国罐头工业协会、中国食品土畜进出口商会、世界中餐业联合会、中国烹饪协会、上海连锁经营协会、上海市食品协会、浙江省饭店业协会、江苏省餐饮行业协会、上海市旅游行业协会饭店业分会、江苏省烹饪协会、山东省旅游饭店协会、深圳市饭店业协会、深圳市绿色饭店发展促进会、南通市饭店与餐饮业商会和成都餐饮企业联合会作为支持单位。
The Shanghai International Hotel and Catering Industry Expograndly opened today at the National Convention and ExhibitionCenter (Shanghai Puxi Hongqiao)! 3000+core forces of the domestichotel and catering industry gather here, with a gathering of bigbrands, shining stars, industrial blueprints, and vibrantvitality.
On the occasion of the opening of a new era worth 5 trillionyuan, Shanghai Bohua carries more than 30 years of glory andexpectations, building the HOTELEX Shanghai exhibition industrycarrier for 4 days, providing direction for thousands of cateringpeople, and looking forward to the spring mountains!
Guests from all sides rushed forward, shining with starlight tocompose this magnificent chapter together
HOTELEX Shanghai Exhibition opens today with glory, carryingmore than 30 years of glory and expectations, preparing for a400000 square meter industrial ecological exhibition, payingtribute to China's catering industry entering the era of fivetrillion yuan!
This exhibition is guided by the Shanghai Municipal Bureau ofCulture and Tourism, co hosted by the China Tourism Association,the All China Baking Industry Association, the Shanghai Cateringand Culinary Industry Association, and Shanghai Convention andExhibition Co., Ltd., co hosted by the China Tourism Hotel IndustryAssociation and Shanghai Bohua International Exhibition Co., Ltd.,with the Shanghai Federation of Industry and Commerce as a specialsupport unit, the China Light Industry Enterprise Investment andDevelopment Association, the China Canned Food IndustryAssociation, the China Chamber of Commerce for Import and Export ofFood, Soil and Livestock, the World Chinese Cuisine Federation, theChina Cuisine Association, the Shanghai Chain OperationAssociation, the Shanghai Food Association, the Zhejiang HotelIndustry Association, the Jiangsu Catering Industry Association,the Shanghai Tourism Industry Association Hotel Branch, the JiangsuCulinary Association, the Shandong Tourism Hotel Association, theShenzhen Hotel Industry Association, and the Shenzhen Green HotelDevelopment Association. Promotion Association Nantong Hotel andCatering Industry Chamber of Commerce and Chengdu CateringEnterprise Federation serve as supporting units.
展会现场，嘉宾云集，人流如织。开幕典礼由上海博华国际展览有限公司常务副总经理范海燕女士主持，中国旅游协会副会长兼秘书长张润钢先生和英国英富曼集团董事会主席约翰·里斯顿先生分别发表致辞。随后，现场与会嘉宾在现场激昂的音乐声，阔步走上舞台，举行开幕点亮仪式，宣告2024HOTELEX上海展正式启动！
开幕礼成，领导嘉宾饶有兴致地开始了VIP巡馆之旅，对现场展商和活动比赛区域进行了参观走访，倾听企业发展诉求，了解产品创新特色，并叮嘱广大参展商要以此次展会为契机，加快酒店餐饮行业新质生产力的推进，为市场和消费者提供更加优质的产品和服务，为奋进的中guojiu店餐饮行业再添增长动能。也期待广大展商能在展会现场收获丰厚订单，满载而归。
3000+展商云集，酒店餐饮核心力量齐聚
本届展会采用全馆规模，3000+代表着国内酒店餐饮行业核心生产力的优质展商，携万款新品齐聚于此，在40万㎡的总展览面积中，共同勾勒行业全景风貌，吸引超过25万来自酒店餐饮、商超零售、休闲餐饮、食品饮料贸易、餐饮投资、旅游休闲等渠道的专业观众在此参观体验，商贸洽谈，交流学习。
At the exhibition site, guests gathered and the flow of peoplewas overwhelming. The opening ceremony was presided over by Ms. FanHaiyan, Executive Vice General Manager of Shanghai BohuaInternational Exhibition Co., Ltd., and speeches were delivered byMr. Zhang Rungang, Vice President and Secretary General of ChinaTourism Association, and Mr. John Riston, Chairman of the Board ofDirectors of British Informa Group. Subsequently, the attendingguests walked onto the stage with passionate music and held theopening lighting ceremony, announcing the official launch of the2024 HOTELEX Shanghai exhibition!
The opening ceremony was completed, and the leaders and guestsbegan their VIP tour with great interest. They visited the on-siteexhibitors and activity competition areas, listened to thedevelopment demands of enterprises, understood the innovativefeatures of products, and reminded the exhibitors to take thisexhibition as an opportunity to accelerate the promotion of newproductivity in the hotel and catering industry, provide betterproducts and services for the market and consumers, and add growthmomentum to the advancing Chinese hotel and catering industry. Atthe same time, we also look forward to the exhibitors receivingrich orders at the exhibition site and returning with a fullload.
3000+exhibitors gather, hotel and catering core forces gathertogether
This exhibition adopts a full exhibition scale, with over 3000high-quality exhibitors representing the core productivity of thedomestic hotel and catering industry, bringing together tens ofthousands of new products. In the total exhibition area of 400000square meters, they jointly outline the panoramic view of theindustry, attracting more than 250000 professional visitors fromhotel and catering, supermarket retail, leisure catering, food andbeverage trade, catering investment, tourism and leisure channelsto visit, experience, negotiate, exchange and learn.
展会现场共设置厨房设备与用品、桌面用品、餐饮食材、食品综合、饮品综合、咖啡与茶、冰淇淋设备及原物料、烘培原辅料及机械设备、酒类综合、食品餐饮包装、餐饮设计及配套、连锁加盟及连锁资源在内的12大板块，既独立成章，又相互关联，激发产业生态的蝶变效应，萌发新赛道，带来新机遇。
在打造规模化生态效应展示的展会还围绕市场热点，精心筹备咖啡、现制茶饮、预制品、餐饮设备、桌面用品和烘焙等特色展区，以及众联中央厨房精品集成馆（展位号：NH-ZL），在如何打破价格竞争困局，触发产品研发灵感，打开消费心智加速市场推广，打造品牌和产品情绪价值，餐厅门店降本提质增效、以及大健康趋势下的产品变革趋势等破局点，将市场实况复制到展会现场，打造沉浸式展览展示体验，为万千餐饮人提供产品、运营和效率上的深度赋能。
丰富的展商展品，全面的品类板块，多元的展现形式，吸引了全国各地的专业买家慕名而来，在这座食饮殿堂中，下采购订单，观新品首发，看行业趋势，寻开春商机。
While creating a large-scale ecological effect display, theexhibition also focuses on market hotspots, carefully preparingspecial exhibition areas such as coffee, freshly made tea drinks,pre made products, catering equipment, desktop supplies, andbaking, as well as the Zhonglian Central Kitchen BoutiqueIntegration Hall (booth number: NH-ZL). In order to break throughthe price competition dilemma, trigger product research anddevelopment inspiration, open up consumer minds to acceleratemarket promotion, create brand and product emotional value, reducecosts and improve quality and efficiency in restaurant stores, aswell as product transformation trends under the trend of bighealth, the exhibition will replicate the market reality to theexhibition site, create an immersive exhibition display experience,and provide deep empowerment in product, operation, and efficiencyfor thousands of catering people.