2026年上海国际广告展|3月4-7日上海广告展春季广告技术设备展

If you also want to know

What' re the future trends of the 

advertising and printing industry？

Where's the next product trend that will ignite the market？

How to expand into overseas markets and secure more resources？

APPPEXPO 2026 will give you the answers on-site！

您还想了解广告印刷行业的未来趋势是什么？下一个将点燃市场的 product 趋势在哪里？如何拓展海外市场并获取更多资源？如何识别爆款新产品并增强市场竞争力？2026年APPPEXPO将为您提供现场答案！

Exhibition Overview

Reshaping the industry ecosystem with the power of commerce, illuminating the future of the industry with the light of innovation. The APPPEXPO 2026 will embark anew with the theme “CONNECT·CREATE·CHANGE”. It will be held from March 4-7, 2026, at the National Exhibition and Convention Center (Shanghai)，it will closely follow industry development trends such as Premium, Intelligent, Sustainable, and Productive, the exhibition aims to drive industrial upgrading and innovative industry development.

以商业之力重塑产业生态，以创新之光照亮行业发展未来。2026年APPPEXPO将以“CONNECT·CREATE·CHANGE”为主题再度启航。展会将于2026年3月4日至7日在上海国家会展中心举办，将紧密围绕Premium（精品化）、Intelligent（智能化）、Sustainable（可持续化）和Productive（高效化）等行业发展新趋势，旨在推动产业升级和创新发展。

01      Visiting Hours

    March 

4，2026｜09:00-18:00 March

 5，2026｜09:00-18:00 March 

6，2026｜09:00-18:00 March

 7，2026｜09:00-14:00   

    02      Exhibition Venue

Venue: National Exhibition and Convention Center (Shanghai) 

场馆：上海国家会展中心

Address: No.1888,  ZhuGuang Road,  Qingpu District,  Shanghai

地址：上海市青浦区朱光路1888号

Hall Distribution；

Exhibition Highlights

Seven Co-located Exhibitions

Gathering Global Innovations

APPPEXPO 2026 brings together nearly 1,700 leading enterprises and emerging brands from around the world showcasing innovations in fields such as inkjet printing, cutting, engraving, materials, signage, display, commercial retail, lighting, textile printing, quick printing, pack-aging and industrial applications of digital printing. It creates a closed-loop for the advertising and printing industry chain, making resources more concentrated and procurement more efficient. Achieve precise one-stop sourcing for the entire industry chain and meet diverse procurement needs.

2026年APPPEXPO汇聚了来自全球近1700家lingxian的zhiming企业及新兴品牌，展示喷墨打印、切割、雕刻、材料、标识、展示、商业零售、照明、纺织品印刷、快印、包装以及数字印刷工业应用等领域的创新成果。它为广告和印刷行业打造了一个闭环产业链，使资源更加集中，采购更加高效。实现整个产业链的精准一站式采购，满足多样化的采购需求。

Association Leadership 

6.2H Upgraded for Greater Impact

The long-term development of the industry relies on continuous innovation and ecosystem co-creation. In 2026, Hall 6.2 will undergo a significant upgrade, presented with a new  image and positioned as the High-end E and Accessories Hall. It will gather members of the CSA, industry benchmark enterprises, and emerging brands. Concurrently, it will fully integrate the association's high- resources to host diverse networking events, helping industry professionals break boundaries and connect on-site.

该行业长期发展依赖于持续创新和生态系统共建。2026年，6.2号馆将进行重大升级，以全新形象亮相，并定位为高端装备及配件馆。它将汇聚CSA会员、行业biaogan企业以及新兴品牌。它将充分整合协会的优质资源，举办多样化的 networking 活动，帮助行业专业人士打破界限，实现现场连接。

Global Linkage 

Maximum International Influence

Overseas buyers have always been an indispensable part of APPPEXPO. The organizing committee consistently cultivates the international market with diversified and precise strategies, extending the exhibition's influence to the core circles of the global advertising and printing industry, attracting an increasing number of international purchasers to join APPPEXPO. To date, the "percentage of new overseas buyers" continues to grow, and our international network keeps expanding, striving to create a professional and international industry event for all professionals.

海外买家一直是ue的一部分。组委会始终以多样化和精准的策略培育国际市场，将展会影响力扩展到全球广告印刷行业的核心圈层，吸引越来越多的国际采购商参与APPPEXPO。截至目前，“新增海外买家比例”持续增长，我们的国际网络也在不断扩大，致力于为所有专业人士打造一场专业且具有国际影响力的行业盛会。

Practical Commerce

Efficient Match-making

Commerce is always the core driving force of the exhibition. Leveraging a powerful global buyer database and global promotion strategies, APPPEXPO 2026 is expected to attract over 180,000 professional buyers. It will also collaborate with numerous industry associations domestically and internationally to organize professional purchasing groups to visit. On-site business matching services will be optimized, including a VIP Buyer Negotiation Area, providing precise, efficient, smooth, and communication opportunities for both suppliers and buyers.

商业始终是展会的核心驱动力。借助强大的全球买家数据库和全球推广策略，2026年APPPEXPO预计将吸引超过18万名专业买家。展会还将与国内外众多行业协会合作，组织专业采购团前来参观。现场商务对接服务将得到优化，包括设立VIP买家洽谈区，为供应商和买家提供精准、高效、顺畅且高质量的沟通机会。