2026年全球第19届OEM代加工食品、饮料、个人护理、家居用品展览会（上海PLF自有品牌展）

As the significance of private labels in the retail market continues to rise, the 2026 China·Shanghai International Private Label Supermarket Procurement Exhibition (the 19th PLF Shanghai Private Label Supermarket Procurement Exhibition) will be held as scheduled next year. The exhibition is scheduled to take place in June 2026 and will last for three days. It brings together brands and retailers from both domestic and international markets, providing an important platform for industry insiders to share experiences and exchange cooperation.

Exhibition Background and Market Trends In recent years, private brands have seen rapid growth in their share of the global retail market, particularly in the Chinese market. Leveraging their price advantage and brand innovation, private brands have gradually captured the hearts and minds of consumers. According to data from industry analysis institutions, the market share of private brands in China is expected to reach 30% within the next five years. As a leading city in China's economy and trade, Shanghai attracts a large number of domestic and foreign brands to participate in exhibitions and exchanges every year, creating a strong exhibition effect.

Highlights of the exhibition The 19th PLF exhibition in 2026 will showcase new private label products and market trends, covering multiple categories such as food, daily chemicals, and household items. Exhibiting companies can not only display their own unique products but also attract potential partners and customers through professional exhibition planning and investment attraction services. During the exhibition, the organizers will also hold multiple industry forums, inviting speakers to interpret the market dynamics and future development paths of private labels, providing valuable learning and networking opportunities for exhibiting companies.

The diversified exhibition attracted enterprises from various fields such as food, beverage, personal care, and household goods. State-owned enterprises and private enterprises shared a platform, fostering good interaction and facilitating exhibitors to expand market channels and seek partners. In addition, this exhibition plans to set up an international exhibition area, inviting foreign private brands to participate, promoting exchanges and cooperation between domestic and foreign brands, and providing buyers with more abundant choices.

The exhibition for procurement exchange and cooperation opportunities serves not only as a platform for product display but also as a crucial venue for buyers to seek out premium brands and products. Leveraging the extensive industry resources of Shanghai UBM Sinoexpo International Exhibition Co., Ltd., the exhibition effectively connects buyers with manufacturers. Buyers can engage in direct and in-depth negotiations with brand owners on-site, exploring the possibilities of product collaboration, thereby enhancing procurement efficiency and success rate.

Industry Trends and Future Outlook: The private label market will face more challenges and opportunities in its future development. According to market research, consumers are increasinglyuality and innovation from private labels, and enterprises need to pay attention to brand positioning and consumer experience. Looking ahead to 2026, with the continuous development of the new retail model, enterprises need to actively embrace changes and enhance brand competitiveness through technological innovation and adjustments in marketing methods. The future of private labels will not only be about price competition, but also a comprehensive reflection of quality and service.

How to Participate in the Exhibition As a company hoping to participate in the 2026 China·Shanghai International Private Label Supermarket Procurement Exhibition, it is necessary to pay attention to the booth application process of the organizer in advance. We provide comprehensive exhibition planning and investment attraction services to help companies maximize the value of the exhibition. Both exhibiting companies and buyers can obtain attentive service support through our professional team, ensuring effective display and procurement at the exhibition.

In summary, the 2026 China·Shanghai International Private Label Supermarket Procurement Exhibition presents an unprecedented opportunity to foster industry exchanges and collaborations. We sincerely hope that all participants will actively reserve their booths, jointly propel the development of private labels, and inject more vitality into the future retail market.

随着自有品牌在零售市场的重要性不断上升，2026中国·上海国际自有品牌商超采购展（2026第十九届PLF上海自有品牌商超采购展览会）将于明年如期举行，展期设定于2026年6月，为期三天。汇聚了来自国内外的品牌及零售商，为业内人士提供了一个分享经验、交流合作的重要平台。

展会背景与市场动向

自有品牌在全球零售市场中的份额快速增长，尤其是在中国市场，自有品牌凭借其价格优势与品牌创新，逐渐占据了消费者的心智。根据行业分析机构数据显示，中国自有品牌的市场份额有望在未来五年内达到30%。上海作为中国经济与贸易的前沿城市，每年吸引着大量的国内外品牌参与展示与交流，形成了强大的展会效应。

展会亮点

2026第十九届PLF展会将展出新的自有品牌产品及市场趋势，展品覆盖食品、日化、家居用品等多个品类。参展企业不仅可以展示自家特色产品，还能够通过专业的展览策划与招商服务，吸引潜在的合作伙伴和客户。展会期间，主办方还将举办多场行业论坛，邀请解读自有品牌的市场动态及未来发展路径，为参展企业提供宝贵的学习与交流机会。

参展企业多样化

展会吸引了来自食品、饮料、个人护理、家居用品等多个领域的企业。国有企业与民营企业共享一个平台，形成了良好的互动，便于参展企业拓展市场渠道、寻找合作伙伴。本届展会还计划设立国际展区，邀请国外自有品牌参与，促进国内外品牌的交流合作，为采购商提供更加丰富的选择。

采购交流与合作机会

展会不仅是产品展示的平台，更是采购商寻找优质品牌与产品的重要场所。借助上海博华国际展览有限公司强大的行业资源，展会能有效将采购商与生产厂家进行对接。采购商可以在现场直接与品牌方深入洽谈，探讨产品合作的可能性，从而提高采购效率与成功率。

行业趋势与未来

自有品牌市场在未来发展中将面临更多挑战与机遇。根据市场研究，消费者对自有品牌的质量与创新要求越来越高，企业需重视品牌定位与消费体验。2026年，伴随着新零售模式的不断发展，企业需要积极拥抱变化，通过技术创新与市场营销方式的调整来增强品牌竞争力。自有品牌的未来将不仅仅是价格竞争，而是质量与服务的综合体现。

如何参与展会

作为希望参与2026中国·上海国际自有品牌商超采购展的企业，需提前关注主办方的展位申请流程。提供全方位的展览策划与招商服务，帮助企业实现展会的价值大化。无论是参展企业，还是采购商，均可通过专业团队获得贴心的服务支持，确保在展会上获得的展示与采购效果。

2026中国·上海国际自有品牌商超采购展是一个前所未有的机会，促进行业内的交流与合作。希望所有参与者能够积极预定展位，携手推进自有品牌的发展，为未来的零售市场注入更多活力。

部分优质采购商：

众上集团

地利集团

家乐福（中国）公司

沃尔玛（中国）投资公司

上海益实多电子公司

上海盒马网络科技公司

上海来伊份股份公司

人人乐连锁商业集团公司

苏果超市有限公司

广东赛壹便利店

大润发流通事业股份公司

易初莲花(中国)连锁超市

Sam'sClub山姆会员商店

华润万家有限公司

联华超市股份有限公司       

华联超市股份有限公司

美宜佳便利店有限公司     

山西美特好连锁超市

利群集团股份有限公司       

上海福满家便利

三江购物俱乐部

天虹商场股份有限公司

北京物美商业集团

永辉超市股份有限公司

永旺(中国)投资有限公司

郑州丹尼斯百货有限公司

山东家家悦集团有限公司

福建冠业投资发展有限公司

步步高商业连锁股份有限公司

欧尚（中国）投资有限公司

成都伊藤洋华堂有限公司

河南金好来超市有限公司

武汉武商量贩连锁有限公司

安徽商之都股份有限公司

河北美食林商贸集团有限公司

广州市广百股份有限公司

石家庄北国人百集团

东莞天和超市

中百仓储超市有限公司

北京超市发连锁股份有限公司

北京全时叁陆伍连锁便利店

新华都购物广场股份有限公司

山西金虎便利连锁

桂林力源连锁超市

南京金鹰集团

东莞合家欢便利店

东莞挺拇指超市

日照新世纪商厦

衢州东方商厦

安徽华运超市

澳沃氏集团

万达酒店集团

南极电商（上海）

浙北大厦集团有限公司

许昌胖东来超市有限公司等

全球零售自有品牌产品亚洲展于上海新国际博览中心。是自有品牌的飞升之年。全国零售同仁齐聚于此，追寻创新的答案，捕捉趋势的脉搏。让我们满怀热情，携手共赴这场自有品牌的年度盛会！

全球零售自有品牌产品亚洲展得到美国自有品牌制造商协会的战略支持，是全球三⼤系列⾃有品牌展之一（荷兰阿姆斯特丹，美国芝加哥，中国上海）。本届展会实到源头实力参展商988家， 60000平方米展会规模，表现出亚洲市场强劲的自有品牌市场增速！

展会开幕式于上海新国际博览中心南大厅正式举行。意大利对外贸易委员会上海代表处副代表俞客女士、IPLC国际自有品牌咨询公司管理合伙人科恩・德容先生、亚太零售商协会联盟秘书处常务秘书长查猜博士、浙江省连锁经营协会会长王钧耀先生、广东省连锁经营协会会长张小琳女士、云南省连锁经营协会会长胡渝明先生，以及主办方代表——上海市自有品牌协会会长姚铮女士、上海亚东展览有限公司副总经理罗刚先生共同出席开幕仪式并致辞。

众多来自国内外的连锁协会、贸促会、商会的领导嘉宾莅临现场，共同见证了PLF跨采·第十八届全球零售自有品牌产品亚洲展的盛大启幕。

PLF创新星球颁奖典礼如期举行，旨在表彰供应商近半年来上市的极具创新力的产品。本届PLF优质展团中，具备独立研发能力的企业不胜枚举，无论在技术创新、品类拓展还是功能升级方面，均交出不逊于零售企业的高分答卷。展会现场特设“PLF创新星球——新奇特商品展示区”，集中呈现这些成果。

难怪有观众感慨：“PLF展会三天根本逛不完，时间完全不够用！”开展首日，2025年中国自有品牌零售高层闭门会、2025年度生鲜大课、中小型零售企业供应链发展论坛、第九届自有品牌“金星奖”颁奖晚宴也如期举行。