自有品牌优势：
不仅仅体现在价格上。据统计，商业企业中使用自有品牌的商品一般比同样规格的产品规格会更大30-50%。使用自有品牌的商品之具有价格优势，主要是由于:：自产自销商品，省去许多中间环节，节约了交易费用和流通成本;第二：使用自有品牌的商品可以少支付广告费，零售商已有的良好信誉就是自有品牌商品好的广告;第三：大型零售企业拥有众多的门店，进行大批量生产、销售，可以取得规模效益，降低商品的销售成本。
自有品牌是商业零售企业自己创意并经营的商品品牌。近年来国际大型商业企业普遍采用自有品牌的经营战略，通过自有品牌建设，提升企业的信誉。
与世界同步的展会
美国
——芝加哥国际自有品牌采购展 （PLMA）
PLMA美国自有品牌博览会至今已有三十多年历史，是专业的OEM贸易展，每年会期都成为了零售商与供货商相聚并建立自有品牌代工商业合作的佳场所，已成为了商店自有品牌工业界的年度盛会。"PLMA美国自有品牌博览会"是建立关系网络、进行接洽的佳地点，产品研发专家寻找适当的供货商合作，供货商洞悉市场需求，进而与主要经销商、批发商建立良好业务关系。
美国大部分的轻工产品都依靠亚洲国家进口，从而自有品牌展览会将是进入美国的佳渠道。
荷兰
——阿姆斯特丹国际自有品牌展览会
该展是目前世界上规模 大的自有品牌类展览会。
每年5月份在荷兰阿姆斯特丹举办，始于1986年。此展会是世界上同类展会规模大的一个，占据了阿姆斯特但RAI展览中心10个展馆，分为食品区与非食品区。本届展会将吸引来自60多个国家的3000多家参展商。
届时，参展商将有机会与来自世界90多个国家的大型超市，百货商场，例如法国家乐福Carrefour、欧尚Auchan、勒克莱尔Leclerc,英国特易购Tesco(占英国零售总额12%), 瑞士 大超市集团库普Coop,美国沃尔玛Wal-mart,德国麦德龙METRO、EDEKA、ALDI、REWE、LIDL连锁商店，奥地利SPAR，克罗地亚KONZUM，香港屈臣氏A.S.Watson，亚洲和南美拥有130万家连锁店的荷兰万客隆集团MAKRO和阿霍德AHOLD等零售商、批发商洽谈，这将为国际供应商和自有品牌制造商进入欧洲超级市场和零售商店创造良机。
中国
——全球自有品牌产品亚洲展（PLF）
自2010年开始至今年，已经来到第十届，成为世界范围内自有品牌领域继美国芝加哥展（1981）和荷兰阿姆斯特丹（1986）展之后第三大自有品牌展。也是推动世界自有品牌前行的“三驾马车”。每年能吸引2万名零售领域的同仁。而上海自有品牌专业委员会（PLSC）更是成为中国自有品牌领域的引路人。将享誉世界的“自有品牌展”引入中国。作为PLMA的战略合作方，PLSC每年组织中国优质供应商企业组团赴欧美参展自有品牌阿姆斯特丹展及芝加哥展。可谓是渊源颇深。
【英汉诠释不分先后】
Advantages of private brand:
Good quality and low price are not only reflected in the price.According to statistics, in commercial enterprises, the productspecifications of private brands are generally 30-50% larger thanthose of the same specifications. The price advantage of usingprivate brand products is mainly due to: self-produced andself-selling products, many intermediate links are saved, andtransaction costs and circulation costs are saved; second, the useof private brand products can pay less advertising fees, and thegood reputation of retailers is the good advertising of privatebrand products; Third: large retail enterprises have a large numberof stores, mass production, sales, can achieve scale benefits,reduce the cost of goods sales.
Private brand is a brand of goods that commercial retailenterprises create and manage. In recent years, internationallarge-scale commercial enterprises generally adopt the managementstrategy of private brand, through the construction of privatebrand, enhance the reputation of enterprises.
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Exhibition synchronized with the world
U.S.A
——Chicago International Private Brand purchasing Exhibition(PLMA)
PLMA has a history of more than 30 years. It is a professionalOEM trade exhibition. Every year, PLMA has become a good place forretailers and suppliers to meet and establish their own brand OEMbusiness cooperation. It has become the annual event of the store'sown brand industry. "PLMA American private brand Expo" is a goodplace to establish a relationship network and engage. Product R & Dexperts look for appropriate suppliers to cooperate, suppliers haveinsight into market demand, and then establish a good businessrelationship with major distributors and wholesalers.
Most light industrial products in the United States are importedfrom Asian countries, so private brand exhibition will be a goodchannel to enter the United States.
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Netherlands
——Amsterdam international private brand exhibition
The exhibition is a large-scale private brand exhibition in theworld.
Held in Amsterdam, the Netherlands, in May every year, since1986. This exhibition is one of the largest of its kind in theworld, occupying 10 pavilions in Amsterdam RAI Exhibition Center,which are divided into food area and non food area. The exhibitionwill attract more than 3000 exhibitors from more than 60countries.
At that time, exhibitors will have the opportunity to cooperatewith large supermarkets and department stores from more than 90countries in the world, such as Carrefour, Auchan, Leclerc, Tesco(accounting for 12% of the total retail sales in the UK), coop, alarge supermarket group in Switzerland, Wal Mart in the US, Germanmetro, edeka, Aldi, rewe, lidl chain stores, Austria spar, Croatiakonzum, Hong Kong Watson, A.S. Watson of Watson, Asia and SouthAmerica with 1.3 million chain stores, Makro and ahold of theNetherlands Vanke long group and other retailers and wholesalersnegotiate, which will create a good opportunity for internationalsuppliers and private brand manufacturers to enter Europeansupermarkets and retail stores.
China
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——Global private brand products Asia (PLF)
From 2010 to this year, it has come to the 10th session,becoming the third largest private brand exhibition in the worldafter Chicago Exhibition (1981) and Amsterdam Exhibition (1986). Itis also a "troika" to drive the world's own brands forward. It canattract 20000 retail colleagues every year. Shanghai Private BrandProfessional Committee (PLSC) has become a leader in China'sprivate brand field. Introduce the world-renowned "private brandexhibition" into China. As a strategic partner of PLMA, PLSCorganizes Chinese high-quality suppliers to participate inAmsterdam exhibition and Chicago exhibition of its own brands inEurope and America every year. It can be said that the origin isquite deep