“ 行 业 之 力 ” 中 国 烘 焙 行 业 发 展 峰 会 2 0 2 0 " I n d u s t r y P o we r " C h i n a B a k i n g I n d u s t r y D e v e l o p m e n t Su m m i t
如果说 2020 年的“行业之力” 与以往有什么不同，答案或许就在于烘焙展甚至烘焙行业可以不再局限于烘焙专业领域，而是纵身一跃，跳出固有圈层，在餐饮与零售的综合领域里，去探寻烘焙行业的增量市场空间。“跳出圈层，空前跨界”是本届峰会以及上海国际烘焙甜点及轻餐体验展的核心概念，烘焙、餐饮、零售三大行业携手联动，打通壁垒、汇集业内外之力，拓展异业增量市场空间，将烘焙行业的存量市场与异业增量市场实现内容互通、资源互通、渠道互通。烘焙，不止于烘焙，未来 定将大有可为！ If there’s adifference between the “power of the industry” in 2020 and theearlier past, the answer may be that the bakery exhibition and eventhe bakery industry can no longer be confined to the professionalfield of baking. "Out of the Circle, Cross Border Unprecedentedly"is the core concept of this summit and the Shanghai InternationalBakery & Light Food Experience Exhibition. The three majorindustries of baking, catering, and retail work together to breakthrough barriers, gathering inside and outside of differentindustry incremental market place, to make the content of stockmarket and cross-border incremental market exchange, accessresources, connect channels. Baking is more than just baking, thereis bound to be a lot to do in the future!
有界之外 — — 2020 中国烘焙新势力品牌分享会 2 0 2 0 B a k i n g N e w P o w e r Br a n d S h a r i n g M e e t i n g
中国烘焙行业正在进入一个理智阶段，这是从单纯模仿和市场流量期之后，烘焙行业的一个自我成长的过程。借助中国市场独特的电子商务及微信销售的普遍性，很多新品牌借力崛起。“有界之外”的观察视角，聚焦当产品方案百花齐放之时，迎接一个烘焙之外的新物种品牌形式及营销形式。当产品思维和营销模式都在改变的时候，来看看这些新品牌在做什么。 China's baking industry isentering a rational stage, which is a process of self-growth of thebaking industry from the period of pure imitation and markettraffic. In addition, the unique e-commerce and WeChat sales in theChinese market have led to the rise of many new brands. Outside ofbounds, we are welcoming a new species brand form and marketingform outside of baking while we are in full bloom of productsolutions. When product thinking and marketing models are changing,let’s see what these new brands are doing.