上海授权展|2023CLE中国上海IP品牌授权展览会展会名称:中国授权展览会
时间:2023年10月17-19日
地点:上海新国际博览中心
届数:第十六届
同期举办:CKE中国婴童用品展、CTE中国玩具展、CPE中国幼教展
观众:90000+名
观众类别:覆盖玩具、婴童用品、文具、家纺、服装、食品饮料、生活用品
礼赠品、美容日化、电子消费品及主题空间等全领域。
1、关于中国授权展 |Profile
WhyChina?
据《2020中国品牌授权行业发展白皮书》统计,2019年中国年度授权商品零售额达992亿元,同比增长15.9%。
2019年中国年度授权金为38.2亿元。中国是全球授权行业增速快的市场之一,其规模稳居全球第五,仅次于美国、英国、日本和德国,发展潜力和空间巨大。
According toChina Licensing Industry Report 2020, the total retail volume oflicensed merchandise in China in 2019 reached USD 14.6 billion,15.9% growth year-on-year. And the royalty fee of the industryamounted to RMB 3.82 billion.
China ranksthe fifth largest licensing market in the world, only after US, UK,Japan, and Germany. Licensing business in China is expandingrapidly with huge potential.
Why ChinaLicensing Expo?
CLE中国授权展是中国商务部批准的唯一以“中国”字头命名的授权展,由中国玩具和婴童用品协会主办。CLE中国授权展从2007年发展至今,已成功举办14届,现已成为亚洲规模大、具行业影响力、具性和性的国际化商贸平台。
The largestprofessional licensing exhibition in Asia, China Licensing Expo(CLE) is organized by the China Toy & Juvenile Products Association(CTJPA). The headline-hitting three-day B2B licensing networkingevent is widely recognized as the most effective network to promotebrands, properties, characters and designs, to start and expandlicensing businesses in China, by connecting the world’s mostinfluential property owners and high consumer-goodsmanufacturers, licensees and retailers throughout thenation.
2、参加CLE中国授权展共享协会特有资源
1)IP365X,全年365天的线上CLE| IP365X, Online China Licensing Expo
线上“IP365X”对接平台由中国玩具和婴童用品协会品牌授权专委会主办,旨在为行业搭建365天线上线下打通的商贸对接平台。IP365X平台除了常年展示推广IP及案例外,旨在集合各行业授权商及被授权商资源,发现潜在合作客户,对接合作需求。此外,IP365X还联合数十家行业协会宣传推广IP,进行线上线下邀约配对,推动IP与被授权企业之间的商业对接。
“IP365X”belongs to China Toys and Juvenile Products Association. IP365Xaims to bring together a wide range of licensors and licensees fromvarious industries and resources, open up information barriers,solve the information asymmetry phenomenon in the field of brandauthorization and effectively promote the commercial dockingbetween various authorized IPs andauthorizedenterprises。
2)IP授权生态圈赋能计划| China Licensing Ecosystem
IP授 权 生 态 圈 赋能 计 划 于2019年 由 中玩 协 品 牌 授 权 专 委 会 发 起,与26家 国 家 级 行业 协 会 和 重 点 被 授 权行 业 展 会 主 办 方 战 略合作,培育市场的同时打通整个授权生态系统。2021年的IP授权生态圈赋能计划将与多个被授权重点行业展会相结合,包括广州美博会、成都糖酒会、中国(上海)文化会、中国(上海)百货会等贯穿整年重点被授权行业头部展会。
In2019, we began to organize exhibitors to engage in trade fairs ofvarious industries and 26 national industry associations withpotential licensees. By collaborating with China InternationalBeauty Expo, China Food and Drinks Fair, China Stationery Fair, andthe China Daily-Use Articles Trade Fair in the forms of jointlyheld forums, exhibition pavilions and business matching eventsetc., we have enabled IP owners to connect with licensees withgreat efficiency.
3)品牌授权行业人才培训 |Professional Talents Training Programs
-文旅部数字文化产业研修班China National Training Program on Licensing
-中国品牌授权精英学院(线上+线下)China Licensing Professional Academy:Online and Offline
-国家文物局文博体系品牌授权业务交流培训Licensing Training Program for Chinese Museums
-品牌授权学院校友会Brand Licensing Academy Alumni Association
4)《中国品牌授权年度行业白皮书》| China Licensing Industry Report
中玩协品牌授权专委会连续四年发布《中国品牌授权行业发展白皮书》指导行业发展。本白皮书也是全球唯一一份针对中国品牌授权行业发展的报告。白皮书从我国授权商、被授权商、渠道、生态圈、消费者市场、授权产品质量状况、授权行业发展现状及趋势等多个角度,地对我国授权行业发展进行了细致的调研分析,推动我国授权行业的健康长期发展。
Topromote the long-term and healthy developmentof licensing industryin China, the CTJPA Brand Licensing Council issues the ChinaLicensing Industry Report.
3、化邀请推动企业高质量发展
全渠道定向邀请
呼叫中心电话邀约,超75,000名人士到场;
每月EDM300,000+封,触达各行业被授权企业;
特邀地方协会/商会、商超连锁店、行业媒体200+家,组织展团参观;
全年主流展览会、主题活动推广,覆盖30+万人
联合全球20家国际协会/组织机构组团,超过30家国际媒体全年不间断报道展会新闻。
4、四展同台,全产业链一站式合作
CLE中国授权展、CTE中国玩具展、CKE中国婴童展、CPE中国幼教展四展同台,十七大类细分产品品类及上、下游产业链以细分专区集中展示,创新一站式合作、采购模式。
5、多元化、多渠道媒体宣传,在大数据时代引领行业风潮
-《品牌授权》CLE专刊China Licensing Magazine CLE special issue
-CLE中国授权展官方微信公号CLE Official WeChat account
-CLE中国授权展 CLEOfficial Website
-中国品牌授权EDM直邮Chinese brand licensing Email Direct Marketing
-2000+篇国内外行业新闻话题报道Over 2000 domestic and foreign industry news reports
-IP365X线上平台www.ip365x.com
6、展商
7、IP主题沉浸式空间场景| IP theme immersion space
-IP体育公园 IPSports Park
-IP主题咖啡厅 | IPTheme Cafe
-文旅IP展示区 |Culture &Tourism IP Exhibition Area
-CLE中国授权金星奖展示区| CLE China Star Award Display Area
-IP365X商贸对接区 |IP365X Business Matching Area
8、CLE中国授权周 |China Licensing Week
-中国品牌授权高峰论坛China Licensing Summit (CLS)
-品牌授权学院校友交流会China Licensing Alumni
-中国文旅地产创新发展高峰论坛China Culture Tourism & Real Estate Innovation DevelopmentSummit
-IP授权赋能文化和旅游融合项目对接会Matchmaking Meeting on Culture and Tourism Integration
-“IP无界授罗万象”T台秀 “Boundless IP, Including Anything" Runway Show
-授权让文博资源“活”起来交流对接会Matchmaking Program on Museum Resources
-中国品牌授权精英学院初阶授权经理人培训China Licensing Talents Academy
-品牌授权联盟交流工作会Brand Licensing Federation Conference
-CLE授权之夜暨CLE中国授权金星奖颁奖盛典CLE Night & China Licensing Star Awards Ceremony
-IP卡通形象大巡游Cartoon Characters Parade
-中国品牌授权专题研讨会China Licensing Conference Thematic Session