随着经济的发展和生活水平的提高，消费者对于休闲食品数量和品质的需求不断上升，中国休闲食品市场规模在持续扩大。数据显示，我国休闲食品行业销售额自2014年6,623亿元增至2019年11,430亿元，预计2020年销售额将达到12,687亿元。在休闲食品品类下，同样作为快速消费品的巧克力和糖果，近年来在中国市场的销售规模都稳步增长，2019年糖果巧克力行业零售端市场规模1,129亿元。国际糖果巨头企业在中国糖果巧克力市场占主导地位并完成商超渠道的覆盖。 With the development of economy and theimprovement of living standards, consumers' demand for the quantityand quality of snack foods continues to increase and the scale ofChina's snack food market continues to grow. Data shows thatChina's snack food industry sales have increased from 662.3 billionyuan in 2014 to 1143 billion yuan in 2019, and sales in 2020 areexpected to reach 1286.7 billion yuan. Under the category of snackfood, chocolates and sweets, which are also fast-moving consumergoods, have maintained a steady growth trend in the Chinese market.In 2019, the retail market size of the Chinese chocolates andsweets industry reached 112.9 billion yuan. Internationalconfectionary giants occupied an absolute dominant position in theChinese chocolates and sweets market and grasped the share in thechannel of supermarkets
糕点 | 糖果 | 蜜饯 | 饼干核仁 | 坚果 | 干果 | 巧克力 | 可可制品 | 豆制品 | 素食蔬果 | 果冻 |果脯蜜饯 | 西式 甜点派 | 膨化食品 | 肉禽类零食 | 海产品类零食等 Pastry | candy | preservedfruit | biscuit & kernels | nuts | dried fruits | chocolate | cocoaproducts | bean products | vegetarian fruits and vegetables | jelly| preserved fruit | western pie | puffed food | meat and poultrysnacks | seafood snacks and etc.